Firearms shops in the US are stocking pink rifles and shotguns to encourage girls to get into shooting.
A report in the Milwaukee Journal-Sentinel says the Gander Mountain hunting store in Waukesha stocks several pink guns.
They include a Remington 20-gauge shotgun with a pink and black stock emblazoned with the slogan: “Shoot like a girl if you can!”
Store manager Chris Hanson said the guns were aimed, so to speak, at girls and women interested in hunting.
He said the shotgun, and a Crickett rifle with a bright pink stock, were both selling well.
In Baraboo, Jim Astle, owner of Jim’s Gun Supply in Baraboo, has been coating guns in pink and other colours for four years. His 12-year-old daughter owns a pink camouflage shotgun.
“Females want to shoot guns, but they want them to look pretty, too,” he said. “Guys could give a rat’s butt what their gun looks like.”
Connie Cody, a 48-year-old administrative assistant in Kenosha, said she wishes she had seen pink guns for sale after she completed her hunter safety course 18 months ago.
Since then, she has bought a 9-millimetre pistol, a .357 revolver, a .38 Derringer and a .380 pistol, all in traditional colours.
“If they stock them,” Cody vowed after learning about pink guns, “I’m going to buy one.”