 This network television ad for the Schick Quattro TrimStyle for Women razor proclaims, “Now it’s easy to shave, trim and transform with just a flip of a handle, whatever your style.”  A female runner passes three small bushes that go from unkempt to roundly trimmed.  As a woman in a bikini walks pool-side past a potted plant, it goes from wild and ungroomed to a neat rectangular strip.
Circular, triangular, rectangular, oval and square — “whatever your style” — as long as it’s not natural, according to this commercial, it would seem. Â Ok, so it is a razor ad, after all, so it’s not like I expected Schick to take a pro growth position. Â Nevertheless, this ad’s not-so-subtle hints that we should all get to trimming did take me by surprise. Â It’s just more evidence of how porn culture has become mainstream culture. Â Related posts here and here.
H/T to Sharon I. Berger
-Bridget Crawford
One more related post:
http://feministlawprofessors.com/?p=885
Though possibly you omitted it intentionally, for which I really couldn’t blame you!
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