“The word feminist was introduced in the U.S. in 1895 and has been used as a rallying cry for women and a term of derision against them ever since. Time Magazine declared feminism dead in 1998 (as hundreds of books and articles have for the past 100 years), but feminism remains too necessary to die of embarrassment – even if many have been scared away from the word.”
An interesting plethora of quotes about the F word here.