BusinessWeek (June 19, 2006) reports the results of a survey of 10 million internet users in the United States during one week last month. “Adult entertainment” sites accounted for 13.7% of visited sites, while search engines (7.4%), “business & finance” (7.3%), shopping and classifieds (6.9%) and news sites (3.4%) received far less traffic.
Are these statistics surprising to anyone? I would have expected the “business & finance” and news search numbers to be higher. It is an interesting survey, though, that invites many follow-on questions: Were the surveyed users exclusively home users? Did the survey track “click-throughs” from search engines? For survey purposes, what qualified as an “adult entertainment” site?
The full BusinessWeek article is here.
-Posted by Bridget Crawford
