Ever See That “Bride Has Massive Hair Wig Out” Video On YouTube?

If not you can watch it here. Did you wonder which family member or so-called friend would put something like that out there for public consumption? Or did you realize that it was phoney, part of an advertising campaign? See also, where the clip’s protagonist is referred to as “Bridezilla.” According to the Sunsilk Haircare Brand: The video was created to dramatize that “bad hair” is one of the challenges faced by young women, many of whom have experienced their own “wig-out” moments. Gosh, thanks Sunsilk, I’m sure “young women” were really validated and empowered by your video.

–Ann Bartow