Years ago the Partnership for a Drug Free America ran a memorable TV ad with the tag lines, “This is your brain. This is drugs. This is your brain on drugs. Any questions?” Critics decried the advertisement’s “scare tactics,” but the ads definitely made an impression.
The British government intends to employ a much more graphic approach in its anti-smoking campaign. By the end of 2009, all tobacco products sold in Britain will be required to have graphic warnings like the one at left. Read more about it here at the BBC. The British ads make the fried egg commercials seem almost literary in comparison.
There is some evidence to suggest that smoking may have different impacts on men and women. This study by the Copenhagen Center for Prospective Population Studies at the Institute of Preventive Medicine in Denmark suggests that the “relative risks suggest that women may be more sensitive than men to some of the deleterious effects of smoking.”
-Bridget Crawford
The British ads make the fried egg commercials seem almost literary in comparison.
And, unlike the egg ad, the lung ad has the virtue of being accurate.