Think Before You Pink, Redux

As consumers ponder the pink products marking October as Breast Cancer Awareness month, Tara Parker-Pope reminds readers to “Pick Your Pink Wisely.”

“Pink campaigns in stores provide significant amounts of money to breast cancer charities,” she writes. “But just because a product wears pink doesn’t mean that buying it helps fight breast cancer.”

Parker-Pope links to Breast Cancer Action‘s campaign to Think Before You Pink — specifically these six questions consumers can ask to help determine how your money is being spent.

A commenter on that post points to Barbara Ehrenreich’s excellent essay that ran in Harper’s several years ago, “Welcome to Cancerland.”