When it is pushing Dove products through its Campaign For Real Beauty, Unilever is all about female empowerment and sisterhood, as in this ad entitled “evolution”, and this ad, “onslaught.” (NB: There is a decent parody of “evolution” here.) But when Unilever is marketing its Axe brand, ugh, ugh, ugh, ugh, ugh, in every language. Recently someone posted a YouTube clip here that makes the point fairly effectively.
–Ann Bartow
