PETA gets the Onion treatment.

The line “We have no intention of changing our tactics until every last animal on the planet is given more respect than woman” barely registers as satire, PETA’s ads are so awful. Via this Jezebel post, which also has a link to a post critiquing the billboard below:

From law prof Gary Francione:

Although I am opposed to all violence, and, therefore, I do not approve of the violence that Ernesto”Che”Guevara used to liberate Cuba from the U.S. backed Cuban dictator Fulgencio Batista, I found it profoundly sad to see the latest PETA campaign that features Che’s granddaughter, Lydia Guevara, posing semi-nude in a PETA campaign ad promoting the”vegetarian revolution.”

This ad trivializes the struggle for social justice that Che believed in and for which he gave his life. Can you imagine Che Guevara”going naked for liberation rather than be a U.S. puppet?”No, of course not.

In 2007, PETA put out its State of the Union Undress, a video of a woman doing a full striptease”for the animals“that ended with a quotation from Dr. Martin Luther King.

In my comment on the PETA video, I stated:

The idea that PETA thinks it appropriate to end a striptease video with a quote from Martin Luther King about injustice is further indication that PETA is willing to trivialize anything and anyone in its relentless attempt to promote itself. Perhaps PETA should recall that Dr. King significantly advanced the cause of justice through intellect, tenacity, dignity and courage and without ever”going naked”to win civil rights or engaging in any of the sensationalism and tawdry cheapness that has become PETA’s trademark.

This is the problem with all of PETA’s pathetic attempts to liken its campaigns to civil rights struggles or other struggles for social justice. The people involved in those struggles were serious people who made serious sacrifices and tried to effect fundamental changes in the way that people think. PETA is doing nothing more than seeking publicity and donations for itself. That is unfortunate.

I don’t understand PETA at all.

–Ann Bartow