Kay Jewelers is running a commercial showing a male uniformed soldier (presumably) overseas, speaking by video phone with his wife. As the wife opens a jewelry box, the husband says proudly that he had help from his “wingman” — his son.
Many military spouses are responding favorably to the ad (see, e.g., here), but there’s something too Oedipal about the ad for my tastes.
Son as wingman? Eww.
The husband is wearing what looks like a Navy flight suit, so when he says “wingman,” he is probably using it in the sense that actual aviators use it: a secondary pilot whose role is to support the lead pilot in a formation. It’s unfortunate that there are less savory connotations for the word, but that shouldn’t rule out its non-skeevy use by the people who coined the original term.
The REAL eww here is the tacky necklace itself.