From Glamour magazine, no less, this article, Financial Sites for Women Are Game Changing—but Do They Have to Be So Pink? Here is an excerpt:
Yup, a pink purse; from Biker Boutique. No product endorsement intended.
If it succeeds, Dolla Dolla World will launch as an IRL pop-up, first in New York City, then roving across the country, where attendees can take part in workshops about everything from planning a personal budget to investing in the stock market. A project from Gen Z online think tank Irregular Labs (which is also the team that launched the lauded Gen Z community School of Doodle), Dolla Dolla World is woke, social media savvy, and yes, feminist. Whatever winds up happening with the funding, the branding is on point and already fully baked.
Sprinkled with cheeky GIFs and pops of Barbie Dreamhouse pink, the promo material has that certain digital native sparkle, from the vibe and the lingo to the swag and the promo video, which features a haughty Marie Antoinette holding court in a mall alongside Frida Kahlo, Joan of Arc, Cleopatra, and, somewhat inexplicably, the Virgin Mary. The platform is targeted to young millennial and Gen Z women, who are “more sophisticated and demand more from their money” than their predecessors, according to the fund-raising page. It’s also in good company: In 2018 financial fempowerment platforms are officially trending.
The full article is available here. No product endorsement intended.
Sigh! I myself teach Income Tax; Estate & Gift Tax; Wills, Trusts & Estates; and Corporations, so perhaps I’m not the target audience for these girly-fied websites, but I’m guessing I’m not the only woman who would prefer a little less…pink.
