The organizational culture can also be classified as easy going or strict work disciple. organization to use its ethical brand image as a tool to get a strong competitive edge over rival firms. Research in organizational change and development, 5(1), 1-21. Currently easyJet operates in 28 countries and has a fleet of over 128 aircrafts flying over 500 different routes. These activities added together will help create value but without the support activities of infrastructure, IT development and human resources; this would not be possible. In doing so, the author also hopes to . EasyJet will have plans in place for when flights do not run to schedule, for a period of time. EasyJet is a British low-cost airline that was founded in 1995 by Greek businessman Stelios Haji-Ioannou. The organizational culture can also be classified as internally or externally driven. ethics. The role of organizational Read More. Figure 2 clearly The deciding agents on TAP organizational structure are the depicts those entities and their geo-location. There are very few hierarchical levels and symbols in the structure. The following report evaluates the business model, dynamics and structure of easyJet.com. Sophie was also Non-Exec Director for Airport Co-ordination Limited from 2017 to 2021 and sat on their Remuneration and Nomination Committees. I am an experienced and accountable professional with an international executive leadership background. Power Structure: As previously stated at (Above figure), Carolyn McCall has ultimate power in easyJet but is supported by an executive team who are influenced by other areas of the company. Denison, D. R., & Spreitzer, G. M. (1991). 17-22). We are a low-cost European point-to-point airline. Johan has more than 30 years experience in the travel industry and spent his career working his way up through various organisations to become most recently the Group Deputy Chief Executive Officer of TUI AG and Chief Executive Officer of Mainstream Tourism at TUI AG. The conclusion that is stated is that easyJet is at the top end of its market. Chhabra (2003:263) functional structures directs the subordinates throughout the organization in his particular area of business operation. Although the programme was a good marketing move for the company it did also allow for poor areas to be noticed by the watching potential customers. Gehani, R. R. (2016). Organizational hierarchy. Ella was also Group HR Director at Home Retail Group leading the people aspects of Argos digital transformation. It cannot be solely left to a single company, it will take the participation of at least two who are willing to collaborate and create a solution to problems seen within the airport. Queues could be created at checkpoints, especially if some fail. Our model solutions and expert notes are purely intended for inspiration, It is a complex system that comprises the shared beliefs, values and assumptions, EasyJet signs contracts ahead of time for aircraft replacement parts such as wheels and brakes, this contributes to predict its future expenses and minimize impact of inflation. (e.g. The mission statement of easyJet will be looked at in order to fully understand what the internal environment analysis means to the company. I feel that this report will highlight how the strategy and innovation of a multinational organisation can impact on its position within the market it competes in. well-diversified. organizations place high importance to the ethics and integrity, and they do not compromise over these values to As long as the airport and airlines have sufficient back up plans in place then the discomfort for customers should be limited. And we're restless in our pursuit of creating better experiences for our customers, our colleagues, and each other. Introduction: Artifacts and organizations: More than the tip of the Previous roles in the airline include Head of Change Management and Customer Insight, with a background in customer insight working with a range of brands from Jaguar Land Rover to Mars, Unilever and Vodafone. This will help keep you fueled up and hydrated during your travels. done to leverage the opportunities offered by such constructive differences. ID Cards could be brought in by having individual airline check-points throughout the airport to enforce the companys passengers to swipe their ID card so security and the airline themselves know where passengers are and erase any possibility of passengers missing flights. that they know the explicit and implicit needs of customers and act accordingly. Horizontal or flat org structure. The company has adopted a good functional organizational structure in which all strategies are set well and geared towards excellence concerning profits and customer satisfaction. When flights are cancelled for a prolonged period of time, it is hard for the company to get back to normality. New York: Mcgraw-hill. Garry has worked extensively with overseas governments in creating sustainable tourism policies to promote major economic growth and positive social change while minimising negative environmental impact. accomplishing the assigned goals. All will provide higher profitability and higher returns for shareholders. They understand that a happy customer could be a repeated customer. The s172 statements for easyJet plc and the subsidiaries that meet the relevant criteria are located in the Strategic Report section of each companys Annual Report and Accounts, available below: easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests, Terms of reference for the Finance Committee, Terms of reference for the Remuneration Committee, Terms of reference for the Audit Committee, Terms of reference for the Nominations Committee, Terms of reference for the Safety & Operational Readiness Committee, Terms and conditions of appointment / reappointment of the non-executive directors, Policies on Non Audit Services and the Hiring of Former External Auditor Employees, Division of responsibilities of the Chairman and CEO, s430(2B) Statement - Julie Southern and Andreas Bierwirth. Airlines are seen as a major cause of global warming so it is understandable that the governments worldwide want to be seen to support other methods of transportation such as high speed rail. For this reason there is no risk from any emerging competitors for the foreseeable future (easyJet, 2009). 4. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . As stated previously, easyJet could not implement this system on their own; it would have to see them partnering an airport company like BAA, to allow both parties to participate in implementing this technology to the airport. Prior to assuming this position Johan was the Managing Director for the Northern Region at TUI Travel PLC from 2007 until 2011. For its ambitious expansion plans - 95,000 available rooms operating in the UK and Germany by the end of 2020 - the hospitality brand Premier Inn has a solid foundation for growth with Personio. Visit us at. I have extensive experience in working with stakeholders on all levels of organizations across cultures delivering all aspects of leadership. International Journal of Business Administration, 4(2), 39. Our corporate governance. to contemporary era in which the human capital has gained the strategic importance. Prior to joining the airline David was Chief Flight Operations Officer at Wizz Air. Taherimashhadi, M., & Ribas, I. Lanier, C., & Kirchner, M. (2013). cultural model as organizational effectiveness model. Accordingly, we never encourage or endorse its direct submission, Economical: As easyJet is low cost airline with short-haul flights, it can pass savings onto the customers which allows for large numbers using the company. diversified workforce. emphasis is put on maximizing the task performance, even if it comes at the cost of the broader employee remain willing to achieve the desired results even if they involve certain risks. Easyjet Plcs organizational culture can Altaf, A. Extracts from annual reports about risk appetite 4.1 Context for risk appetite statements 4.2 Design and content of risk appetite statements 4.3 Implementation of risk appetite statements 4.4 Monitoring impact of risk appetite statements 4.5 Governance of risk appetite statements 5. I am motivated by creating and driving results through coaching, leadership and organizational development.<br>I have spent most of my 25 years . Thomas joined easyJet in 2008 and has served as easyJets Group Markets Director since 2018. The cultural web is six key areas that help to create the culture within which easyJet operates. This gives a feel that there is not a dictatorship within the company and people have a purpose. Organisational Structure Question 3 3.1 Highlights two advantages and two disadvantages for each of the following types of organizational structures : 3.1.1. Although this is a reasonably big gap, easyJet only scored 57% and this is low when compared to other European no-frill airlines Germanwings and Wizz Air who scored 79% and 69% respectively. Best Essays. to get Coupon Code. can then use the organizational culture as a tool to gain strategic benefits. The company has a flat organizational structure, with decisions being made at the operational level rather than being centralized at the top. EasyJet.com is one of the top travel web sites on the Internet. The Easyjet Plc has successfully attained the right balance between the mean and goal orientation, as it 1. Whether it be for leisure or business, all customers would like to enjoy a stress free time at the airport, and that can only be achieved with the airlines getting involved and assisting the actual companies who own airports. Lime specializes in phone and internet industry. The company would probably have to employee staff to keep track of passengers and to have a back-up team in place, in case the system fails. The Board is responsible for ensuring leadership through effective oversight and review of the Group's activities. The organizational chart of EasyJet displays its 50 main executives including Johan Lundgren, Kenton Jarvis, David Morgan and Michael Barker . Economic profit is a key margin for the company but this is hopefully gained after gaining the trust from customers. . As easyJet provide a good value for money product, customers are unlikely to be annoyed when they have to carry out processes themselves. It uses the same type of aircraft so less variety of maintenance has to be carried out. 6(1). contribute to the unique and distinct psychological and social environment. Motivating and training the employees to manage the stress and time, which is important for both- improving If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. One being, continuing the route it is on and gain as much of the market it possibly can. We're an optimistic bunch of people. revealed that easyJet beat its main rival, Ryanair, by over 10% for customer satisfaction. The Board has endorsed a set of principles, including an ethics policy, which establishes the framework for how the business operates. Hierarchical org structure. We don't believe in hierarchy or unnecessary layers of management. He has over 20 years experience in operations management built in a variety of roles across Europe. This accessible organisational chart template is fully customisable and features colour-coding to help keep you organised. The strong social control Network org structure. When an organization successfully creates the alignment between its structure, culture and business strategies, EasyJet could have an IT hub either at the airport or out with the airport environment to run these checkpoint systems so all flights are organised through automated system processes. environment. The Easyjet Plc management understands the importance of communicating the core values so that each The culture EasyJet have very little control over their fuel costs but can actually do more to minimise their maximum usage by refining the process at airports and in flights (easyJet, 2009). Good Essays. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. The case of Google is explored to understand how companies use organizational theories to support employee performance and project management. These show that the business has achieved a sustained increase of growth, both in terms of revenue increases, from 931.8 million in 2003 to 1,797.2 million in 2008. The analysis of the Easyjet Plcs organizational culture shows that the company has a clear inclination towards We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. EasyJet has 50 executives. Here, the company's departments were made depending on their functions. His long career in aviation has taken him around the world including Australia and the Middle East. It does not offer free meals in flight, it sells food and drink products instead. Lime is a public limited company. He will also invest in order to harness the power of data to improve our customer proposition, reduce costs and increase revenue. Stelios is the owner of the easy brand, known as easyGroup IP Licensing Limited (Ltd), a private holding company and licences many other companies, but for the purpose of this report, the evaluation will be carried out on easyJet and not easyGroup. What we do. office layout and official dress code for the employees. This eradicates any waste, whether that be time or finically, to provide a more efficient service whilst improving turnover. One method which is commonly used is Porters Five Forces analysis which can be seen below. In this section, three different areas will be analysed and by using proven strategic indicators; they will help to determine the current strategic position of easyJet. Development and structure of risk appetite statements 4. It highlights that although easyJet is increasing its market, its customer service has to improve. In this As companies go bust or become weaker, easyJet and Ryanair gain their share of the market. Before joining in easyJet in August 2022, Robert was Chief Growth Officer at ASOS in a role that encompassed marketing, end to end customer experience, data insight and media publishing, increasing revenue growth from 13% in 2019 to 21% in 2021. Over the last 3 years she has led the award-winning legal team as Deputy General Counsel and Director of Legal for easyJet holidays, she has been at the heart of easyJets response to, and emergence from the pandemic. The company's flat organizational structure has reduced the number of middle level managers. This requires companies to make the following information available: easyJet plc and subsidiaries s172 statements. Some examples of the artefacts are- open door policy, ethical attitude while responding to the market needs. Between October 6th, 2022, and January 25th of this year, Republic filed 12 separate lawsuits, each one against an individual defendant who had . Robert is a highly experienced consumer marketing and general management leader with a track record of driving growth, building brands and leading winning teams across ecommerce, travel, online apparel, wireless and consumer goods for both large companies and start-ups. Garry is a highly experienced commercial leader with over 25 years' experience in the travel sector. Easyjet structure. 2). Rebeccas sharp commercial skills combined with her deep understanding of the airline business give her a unique and powerful perspective. There are a number of methods to determine the effects the external environment has on a companys strategic position. This article is only an example of Hofstede's cultural dimensions. organizational purpose. It is important to understand the organizational culture because in todays competitive business environment, the The relationship between hofstede Sociocultural: EasyJet were the first airline company to start using the internet to advertise the company and allowed customers to purchase tickets online. Explore easyJet's organizational chart. Discouraging the employees from making overtime a common norm in the workplace. The employee and work orientation reflects the managements philosophy, prioritization and an overall orientation It wants to give the customer good value; the company realises the needs of customers. With over 200 destinations to choose from, use Ryanair's Fare Finder to find the lowest fare to your preferred destination. Better Essays. develop relatedness. The internally driven organizational culture has enabled the Republic alleges that the 12 former students have failed to honor their contractual obligation to take up positions as first officers with the airline upon graduating from their flight training courses. decision making authority, and directly controls the employees work behavior. guidance, and learning purposes. Stelios Haji-Ioannou, a Cypriot businessman, established easyJet Public Limited Company (PLC) in 1995 and has grown the company from operating flights between London Luton to Glasgow and London Luton to Edinburgh, to what the company is currently. Sophie is easyJets business lead on Diversity & Inclusion, a qualified MindGym coach, business mentor, and a founding member of easyJets Womens Network. The company is ambitious and expects to be a leader in the market. Divisional org structures (market-based, product-based, geographic) Matrix org structure. Good Essays. All organizations have a management structure that determines relationships between functions and positions and subdivides and delegates roles responsibilities and authority to carry out defined tasks. There is also the possibility of human error within the check-in process. (2011). 1. the multinational organizations like Easyjet Plc to timely respond to the changing customers needs in different He joined the business from TUI Group, and has experience in leading commercial strategies across a number of European source markets and as well as heading global teams. It also outlines the factors responsible for the company's success including business focus, target market, corporate structure and e-business model. Transatlantic projects between STAR and Skyteam alliance members give the way for a reduction of internal rivalry as some companies team up to work together. Problem solving and building real . geographic areas. Mar-19-2020. Companies such as easyJet may take years to see a return for the initial cost of implementing this idea but if the company has a good strategy with this idea a key part of the companys development then easyJet should see a profit. statement should be brief and comprehensive it should communicate the essence of the business, and its future adopt an extreme cultural orientation, but try to find the right equilibrium to develop the effective culture. Handbook of research on organizational culture and Subscribe now to get your discount coupon *Only Most recently he was appointed Managing Director of easyJet Europe, establishing the companys Austrian AOC a key plank of its Brexit migration plan and managed the transition of 100 aircraft to easyJet Europe. The purpose of this report is to critically evaluate the strategic position of easyJet and propose how emerging technology may impact on the future position of the organisation. Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJet's market entry strategy for Germany and developed the business traveller segment in Northern Europe. employees have high desire for association and relatedness to the people around them. For organizational culture. This can only be achieved by effort put in from easyJet staff which means that easyJet must keep its staff updated in how it will go forward as a company. In this article, the organizational Another method that can be discussed is the idea of PEST (Political, Economical, Sociocultural and Technological) analysis. This clearly indicates that no matter what changes occur or what strategy is being used, the company always sees itself with the same outcome. between the task and employee orientation is attained by: The overall analysis suggests that these individual cultural dimensions also interact with each other. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Main reasons for understanding the organizational culture are: The organizational culture model proposed by the Hofsetede holds the seminal importance as it has been frequently It has been a pioneer in some areas of the market and has been developing rapidly over the past decade. outsiders and integrates the flexibility so that everyone can fit into it. and integrity into its business operations. He previously held the role of CIO at Formula 1s McLaren Technology Group where he worked in the high-performance environment building a team of in-house experts and specialist suppliers. Easyjet Plcs employees to put their efforts in right direction, give best performance and ensure strong commitment This report has critically evaluated the strategic position of easyJet whilst at the same time looked at the impact emerging technology may have on this position.