Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. But there are two acts, both K-pop, who leave the rest in the dust. Througha proactive, data-driven approach to growing their audience. Yet K-Pop has made great strides in bridging the cultural divide. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. You need a Statista Account for unlimited access. Learn more about how Statista can support your business. 4. aespa Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Vivid Seats. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. All Rights Reserved. You can find all of the codes I used in this project here. Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. 2. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. 2007 - 2023 6Theory Media, LLC. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. 7) when looking at Instagram Followers. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. You need at least a Starter Account to use this feature. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Figure 7: How long have you been a K-pop fan? While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. 1. In part, this is due to South Koreas position as an economy driven by exports. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. From new album releases to concert coverage, our site has it all. 75 1 Are you interested in testing our business solutions? Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. There are also historical and economic ties with the region. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Other East Asian countries have a somewhat misleading representation within this data. This game allows players to create or direct their own stories through the members of the BTS. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. Would love your thoughts, please comment. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. However, K-Pop history has seen some exceptions, for example, TWICE. A paid subscription is required for full access. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. If you are an admin, please authenticate by logging in again. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. Finally, heres come the end of this writing. Create an account on our community. Show publisher information So, whats the most favorite K-pop group based on this survey? A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. Can ifans use melon? var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Chart. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Culture Queen. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. Change Consent | Kpopmap 2022. You only have access to basic statistics. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Uncover where K-Pop has made its mark globally and where its biggest audience lies. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. (2022). Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. First was the young, diverse, and digitally native Generation Z coming of age. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. Below are the age demographics fan report for third generation K-Pop idol girl groups. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. In, Korean Foundation for International Cultural Exchange. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. Check your email for magic link to sign-in. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. Here, Im using Python as the programming language. In addition, regardless of the fans demographic such as religion . Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Dancer at Heart. There was some surprises like Loona's female count being so high, 70% is really high for girl group. As a Premium user you get access to background information and details about the release of this statistic. i can't read korean BTS always seem to do better and better after each comeback, especially on the charts. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. Korean Foundation for International Cultural Exchange. Chart. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Hope it can give you helpful insights or interesting facts about K-pop. Halaman Selanjutnya. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. However, EXO was shown to have the highest percentage of males (9.3%). For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. (Normal here means they fall between the two red outer lines in the graph above.) First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Japan, the second largest music market after the United States, has a massive K-Pop following. You can also find the Tableau Public visualization dashboard I've created to support this article. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. K-pop fans are now even making fan videos about Anonymous itself. Youve successfully signed in. Welcome back! The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. K-pop has always been associated with complex videos and memorable visuals. Korean Foundation for International Cultural Exchange. Screaming Fangirl. Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. So how do they do it? Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons.