Extremely affordable afterward(plus you can save 30% extra if you pay annually), Most features are already included in the forever free plan, including, Incredibly intuitive drag-and-drop interface, Newsletter delivery by time zone (paid plans only), which means your subscribers will never again receive emails from you in the middle of the night, A cool photo editor and unlimited image hosting, The landing page for my 3-page blog plannerconverts at acrazy 70% rate (Update: I no longer offer this since I converted the free planner into the 40+ page. Setting up automations for small things like this is a great way to stay top of mind and continue to reinforce that customer service and loyalty for your business. 2010 - 2023 MailerLite. Each column in a spreadsheet represents a field with subscribers data. You can use automation to power quite sophisticated setups. The only "lite" thing about MailerLite is the effort you have to put in to make it work for you. So you dont have to change all of those individually every time you update them. There is a free MailerLite plan you can use until you have up to 1,000 subscribers. Bounced- the email has hard bounced, which means that you can no longer send newsletters to subscribers with this status. :). When hes not keeping up to date with all things marketing automation, youll find him trying beers or hiking mountains in his native Australia. Ad functionality. Mailchimp allows you to create Google Adwords and Facebook / Instagram ads from within their platform. You can create a segmentation or group based on: You can combine all segmentations above. Its email builder (as I aforementioned) is fantastic the new builder, specifically. The pop-up forms have several triggers, and you can automate virtually anything after a form is filled. To add subscribers to a new group, first create it by clicking on the text box and type out the name of the new group. Everyone else wouldnt get that email. After building the opt-in form, you add the follow-up flow. While its email marketing functionality might be similar to MailerLite competitors, its landing page and website functionality is better. Constant Contact Provides a Total Marketing Platform, 6. If you have a banned email address that you believe is legitimate, you may upload it via the Add a single subscriber tab. This gives some incentive for users to go to for more than email marketing. 6. Yes, you can create segments in MailerLite based on subscriber information (eg gender, age, etc) or behavioral information (eg. Well create a workflow and build out our automated flows in the automation editor. And who reviews MailerLite for automation, it has automation tutorial videos available to get you started. You can add in modular content blocks with the drag and drop editor. We love Mailerlite for our smaller authority sites here at Authority Hacker. Web building functionality. Dont worry, they dont ask for anything too personal. automatically do . You bought, loaned, rented or in any way acquired from a third party, no matter what they claim about quality or permission. So if you go with the classic version, youre stuck with it. There should be no spaces before or after the record. Sending one unsolicited message to someone is obviously not spam. Realistically, the most impressive is the cost.Its cheaper than almost anyone else with a similar set of features and it stacks up well against the market leader, Mailchimp. Youre manually adding people and removing them from the list. One thing to keep in mind is that once you choose your drag & drop builder type, youre not able to switch to the other builder. MailerLite does this for your own good, to maximize the deliverability rates of your emails. Its the only strategy Ive used to grow my email list to hundreds of subscribers in a little over two months. Ive been thoroughly impressed with what Ive seen from MailerLite and I think it could do great things for your business. To make it even easier to find exactly what youre looking for, they include help videos and questions relevant to the page you were on when you clicked for help. MailerLites reporting is basic at best. Wed love to see tag-based segmentation in there soon like youd have in Sendinblue for instance. So within a couple of minutes, you have a useful answer to any question. Look for a confirmation email shortly to complete your subscription. I have to say that I dont use the MailerLite landing page templates. See designs for various occasions and industries. Once you get started with MailerLite you will also get access to 24/7 live chat support, email templates, and auto-resend emails. The MailerLite email editor is easy to use, and the whole system is easy to set up. Some role-based emails, such as those starting with "admin@", "support@", "billing@" are on a banned list because they are not usually used by genuine subscribers. Dynamic content blocksNow that we have our email template, on to the fun stuff. An opt-in checkbox on a form. There are two types of forms: pop-up forms and website embedded forms. Youd do it directly in the ad platform if you are using MailerLite. Spam complaint - also known as Junk, this means the recipient marked your email as spam and is thus automatically removed from your active list. 2023 WebsitePlanet.com. This video shows you how you can import your email subscribers from a TXT or Excel file or manually add a single subscriber to your MailerLite account. The majority of email providers will mark your newsletters as spam if you send them from a Gmail, Yahoo or similar email address. But what do you do with both groups and segments? For $10 / month, you can create email campaigns, automate a new subscriber onboarding process, and build and host your landing page. This means theyve opted in, whether its to your overall email list or to a specific email series or course. They have an excellent free plan and even on paid plans, it is cheaper than competitors like Mailchimp. These are basically two different ways of differentiating between each of your subscribers, but segments are automated and groups are set manually. Once made, you can re-use previous emails as an email template for your next campaigns. The fact that MailerLite has full automation capabilities even with the forever free plan is quite amazing. The email editor has loads of features. And luckily MailerLite has a free and super easy to use WordPress pluginthat works wonders right out of the box. MailerLite has very similar features to all of these platforms for a fraction of the cost, making it a fantastic option for any business with a low budget. MailerLite is a simple, effective, free email newsletter software that does the job. You can use MailerLite to send emails, promotions, and newsletters to your subscribers. So Ive typed google analytics into the search bar. Spam complaint- also known as Junk, this means the recipient marked your email as spam and is thus automatically removed from youractive list. But if youve got basic or mid-level automation needs, MailerLite is definitely the cheapest (while still quality) option available. You also have the option to opt-out of these cookies. Youll be redirected to theImport settingspage. To create a newsletter, click on the orange Create your first email button and choose between: Create your newsletter, choose which subscribers should receive it and schedule it for delivery next. Your business is unique, dammit! MailerLite is one of my favorite tools. . All rights reserved. About the author:Hey there, dream chaser! In this video, you'll learn how to manage the list of your subscribers and apply different conditions to filter them out.Make sure to check out our Knowledge base articles about subscriber management: https://www.mailerlite.com/help/c/subscriber-managementThis tutorial is for the new MailerLite. To give you some insight into the various features this software has to offer, I conducted a full runthrough of the platform. We reserve the right to suspend your account immediately and start investigating your activity if your campaigns have high percentage of spam complaints (more than 0.2%), bounces (more than 5%), unsubscribes (more than 1%) or very small open rate (less than 3%). Remember me Forgot your password? Compare MailerLite vs the Rest. You can certainly try your hand at creating your own using one of their email builders, but having a starting point always helps. You need to obtain permission yourself. For example, you might send someone an email congratulating them on having their product from your business for a year (or remind them to upgrade to a new one), or you might send out a confirmation email if someone updates their name or email address. Check out these email automation ideas to inspire your own. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Others". Lets talk a bit more about each of their biggest features. To add more fields, click on theShow more fieldsoption. You can delete your MailerLite account from the login screen. Which most businesses arent doing anyways, so there shouldnt be an issue there. Its much more affordable, has equally awesome (if not more awesome) features, and is easy to use. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Know what each column represents with its data: Name, Email, Phone number, Country, etc. While this isnt a huge deal, the only logo you really want on your email is yours. Whats starting this workflow? Select it from the choice(s) provided. Most important features2. If you want to give MailerLite a try, you can sign up here. Unsubscribed - the recipient or you have unsubscribed the email address from your list. Its very easy to use (Mailchimp users will feel right at home) and at the same time, you can do quite advanced things. Most will start with the drag and drop email editor, but you can also import custom HTML. Check ourAnti-Spam policyandTerms of Useto verify youre complying with them. Build stunning websites on your own and let your business shine. It's easy to use, and it even offers a free plan. You can build out a pretty slick website with a feature included in your email marketing software. You can combine filters to get more advanced. Automation isn't as elaborate as for instance ActiveCampaign, but very effective. number of emails opened). If you have any questions, feel free to contact us. Or your subscriber is manually adding (by opting in) or removing (by unsubscribing) himself. The subscriber and list management features in MailerLite are solid without being overwhelming. Sign up for our weekly email marketing newsletter and MailerLite updates. To add more fields, click on the Show more fields option. MailerLite does have limited font choices, but there are more than the bare basics (i.e., Arial, Times New Roman, Verdana). Heres how I do it. 2010 - 2023 MailerLite. CSV and Excel files are spreadsheets where data can be recorded in a custom orderly fashion. Click on the Verify your website link, type in your domain name and click Next. Next to those, you can integrate any tool through Zapier. 2. Because when we spoke to the MailerLite team, they wanted you to get started on your favorite plan basically totally free. It doesnt affect anything negatively, but it was a bit confusing at first. You might be wondering: MailerLite email marketing, what does it do? Well, for an easy email marketing service, it does a lot. MailerLite surprisingly has some really great segmentation options available. So it will take you a while to outgrow the platform for email editing and campaign deployment. Both are very easy to use. Lets zoom in on the email list management features. This could be done through: An email newsletter subscribe form on your web site. Don't have an account? (on the paid plan). But when you send an unsolicited email to an entire list of people you don't know, that's spam. Click on the orange Import subscribers button. And every good email marketing strategy must come with some type of email marketing software. You can also easily change your font face, sizing and colors to match your companys branding. Scroll to the Import settings section of this article for further instructions. Once youve removed your account. Reasons some email addresses may fail to import include: The email address is invalid (non-existent). The email automation side of MailerLite is great value-for-money. Here you build automated dynamic or static groups of your subscribers. With MailerLite Forms, you can design your conversion tools newsletter subscription forms for site visitors and pop-ups that advertises a sale. Available automation triggers in MailerLite: This means you can trigger workflows on obvious things like form fills and subscribing but also the end of a free trial (based on a date), when they join particular groups, and so on. Here are the most notable MailerLite features: Of course, MailerLite can send regular email campaigns, but more advanced functionality is available as well. Want to know how it stacks up against the competition? Drive traffic and engage visitors with an easy-to-build blog. Over 800,000 companies use MailerLite each month. Analytical cookies are used to understand how visitors interact with the website. You can double-check how the free plan is different from paid plans here. You also have the option of choosing a specific type of campaign from the dropdown before moving forward, like an A/B test campaign or RSS campaign. Easily set up recurring payments to offer paid subscriptions. That should take care of.every crazy segmentation scheme you can come up with. Anna Sonnenberg is a digital agency owner who specializes in email marketing, content strategy, and social media management. Collect subscribers at your event or store - even offline! This means you could be saving tons of money in the future. If it turns out that you were sending emails without permission - we will terminate your account. Im a writer and designer on a mission to inspire and empower you to create a highly profitable minimalist online business and show up for your dreams in a sustainable way. MailerLite organizes your email subscribers into groups (old way) and segments (new way). Theyre also great for a welcome email series for brand new subscribers to your overall list. Thanks for your effort. You scraped or copy and pasted from the web. Once youve filled in all the fields, agree to their anti-spam policy and click Save. But if youre switching from Mailchimp to MailerLite, they have a built-in importer to make it even easier for you. This is where you will manage your email list, create segmentation groups, create new fields, and do list reporting. Get inspired by examples made by customers like you.