There are other people out there in America who have some really fun claims to Reeses fame. Eat 'em up, Eat 'em up, Eat 'em up, Eat 'em up! Disclosure: From time to time, we may use affiliate links in our contentbut only when it makes sense. Who first put chocolate and peanut butter together? On: July 7, 2022. , DIY Muesli. So What types of Reese Products Do Most People Love? See more of Andrew, The Reeses Guys, creativity and chocolate peanut butter devotion at his social media accounts. In 2009 the well-known cereal brand, General Mills, composed an advertisement commercial for their Reeses Puffs cereal. Order items for Same-Day Delivery to your business or home . Never to be outdone, 2018 even saw a Reeses advent calendar for the holiday season not bad for a little disc of chocolate coated peanut butter. It was for a contest when Reeses partnered with Wawa (a convenient store, popular in the Philadelphia / NJ area) to promote the new Reeses Outrageous Bar. Real-Time Ad Measurement Across Linear and CTV; TV Ad Attribution & Benchmarking; Marketing Stack Integrations and Multi-Touch Attribution; Real-Time Video Ad Creative Assessment; Get a Demo Today. The textbook points out how Reeses uses the occupation, background, walk of life, etc. ! For breakfast? Other Works. The commercial uses many eye-catching visuals to appeal to their consumers. The cereal sold out in 30 seconds (via ABC7 News). This is a brilliant marriage of peanut butter and . I have a lot more ideas and plans, so stay tuned. The Take 5 is a candy bar released by The Hershey Company in December 2004. Some of themlike the pumpkinsare thicker than a standard peanut butter cup and have a stronger peanut butter flavor. His interview is below. "Misery x CPR" is a 2021 viral remix and mashup of Maroon 5's song "Misery" and CupcakKe's song "CPR" produced by natcakke. Yachty's musical style, however, was definitely not borrowed from the old cereal commercials. The first "ad campaign" for Reese's cups was simple enougha picture of H.B. In the tv commercial the colors that were featured were white with dramatic pops of their notorious orange and yellow colors; alongside added browns and tans to match the cereal. 4. Sign up. Needless to say, 13 years later I am very proud of this work. It was on Twitter where I randomly tweeted asking for thoughts on Reeses Pieces compared to peanut butter cups. Everytime I'm in the grocery stores and we lock eyes. Many people recommend keeping your sugar intake per serving size at 6 grams or below. These individually wrapped grab-and-go bars are the perfect snack to help fuel your kid's after school activities. Feel free to try any add-ins or additions that sound good to you! After parting ways with Ogilvy & Mather in 2005, Reeses ads have tried a variety of different things including leveraging social media, their slick, operatic still perfect ads and that weird Cupspiracy thing they did to promote and hype their Crunchy Cookie Peanut Butter Cup. So I sent a list of questions to Andrew, and he gladly obliged. Reese worked on a dairy farm owned by Milton Hershey, the Hershey chocolate king, and in 1928 Harry began toying with the idea of mixing peanut butter and chocolate in cups. Please leave a review or any memories of this snack in the comments below. @Reeses #trappedinthedrivethru. Reese Puffs has had a lot of celebrities involved in its brand. Our Firm; . of an individual to exaggerate how they eat the eponymous candy. For example, on that day, Twitter[16] user @boysbffs posted a VALORANT version of the meme, which gained over 680 retweets and 2,500 likes in one month (shown below). This would work great for ice cream sundaes as a topping or a mix-in. But for now, the goal is to keep using this all as my personal creative outlet, grow my following, and make funny Reeses content that people hopefully enjoy. Americas favorite cereal by both revenue and boxes sold is Cheerios. Lil Yachty's Surprise Update To This Reese's Puff Classic. The commercial ends by saying that the cereal is, a part of a complete breakfast (0:27-0:28) when they include this in the advertisement it is suggested that the cereal is a part of a well-balanced diet should consume something else along with the cereal. We use cookies to ensure that we give you the best experience on our website. Reeses Cups are perfect already. Check out my music in this cool Reese's Puffs commercial. Im still new on the Reeses Fame scene, but I walked around South Philly on Halloween handing out hundreds of Reeses to trick or treaters, and a bunch of kids did recognize me from TikTok, so that was the highlight of my Halloween and so far my biggest achievement to fame. Is it weird to say we love the internet? This commercial would air on television between episodes of children's tv shows on channels such as Teennick and Disney. Who is the Reese's guy? . The Creativity newsletter is editorially curated to spotlight the work thats hitting the markor missing it altogether. [Verse] What's that pair that packs that punch? Reeses peanut butter cups arent just delicious, theyre a beloved part of our collective culinary lives. We know it's really easy to make people want a Reese's you can basically show someone a cup and boom, they'll crave a peanut butter cup (this is fact). The rest is history, covered quite smoothly by the likes of Mental Floss, Atlas Obscura, Today I Found Out and Hersheys own archival accounts. Feb 13, 2022 at 05:28AM EST The pop star even made The New York Times' list of "25 songs that tell us where music is going" for his innovative tunes (via Motown Records). Eventually, the cups became the focal point of production for the Reeses Candy Company during World War II because rationing of sugar and other ingredients made it difficult to manufacture most of their other candy. Theres a guy in Nashville who designed the outside of his car to look like a Reeses. Natural Flavor. First invented in 1863, Granula is the oldest cereal ever created in the world. A 3/4 cup serving with 1/2 cup skim milk: 160 calories, 3g fat, 12g sugar. Ive had the pleasure of meeting and getting to personally know some of the incredible people who work for The Hershey Company and Reeses. (Seriously, have you seen Kourtney Kardashian eat one of these things?). Blue Diamond Almond Breeze almond milk makes everything good even better. The undeniably charming ads werent just funny, they were downright entertaining. The KAWS Reese's Puffs Cereal features a brown KAWS Companion character floating inside a Reese's Cup full of Reese's Puffs. P-B and C is what I'm thinking of. In 2019,Travis Scott collaborated with the brand on a limited-edition cereal box that sold on Scott's website for $50. It could be part of that whole gross thing companies do where they market unhealthy food to low-income people, and since they're trying to hit that demographic, and the majority of low-income people are P. Meet Andrew Athias, "The Reese's Guy." It's his jawn: "Everyone has a favorite something, I just happen to be outwardly expressive about it, as a Philadelphian would. Drawing in the attention of their target audience with an upbeat custom rap song, colorful visuals, and persuasive appeals this ad includes a teen boy, trendy attire, and setting/ background to sell their name and product. Who doesnt want a Reeses cup anytime? Reese's has made cereal-loving peanut butter fans' dreams come true with the new Reese's Big Cup Stuffed with Reese's Puffs cereal. My earliest memory eating Reeses was just like most kids. Packed with the cereal crunch and flavor kids and adults love. 987. Two rappers then suddenly appear and start singing about Reese's Puffs (video shown below, left). Some other nutritional facts you might be concerned about include that in one serving (3/4 cup dry, without adding milk), Reeses Puffs also has 120 calories, 3 grams of fat, gram of saturated fat, 22 grams of carbs, and 160 milligrams of sodium. Reesespuffs.com Starting your morning off with this bowl of sugary puffs may be worse than getting up on the wrong side of the bed. Download the 2023 Super Bowl TV Ad Report from iSpot Today. Microwave for 30 seconds at a time for 2 3 minutes, in 30-second intervals. Kit Kat, Kisses, Ice Breakers and Hershey bars, difficult to manufacture most of their other candy, made in Chocolate Townso it must be good. We offer social media, online marketing, Facebook ads, SEO, blogging, and strategy development services. On January 6th, 2010, a full version of the Reese's Puffs rap was uploaded to YouTube[3] by TajhMusic (actor Tajh Bellow who portrays the boy in the commercial). Here are some of our favorites: Take 5, Mini Sticks, Reese Stickers, Clusters, Milk Chocolate Thins, Popped Snack Mix, Fast Break Bar, Outrageous Bar, Outrageous Bar, and the Crispy Crunchy Bar. (via Smule). To sell their product to the public, they targeted their audience and chose to create an advertisement that would appeal to them the most. In this moody Halloween spot, a vampire tells us how he eats his peanut butter cups. (See yourself here?). This site uses cookies to provide you with a great user experience. Here, Miles tells the origin story of the Reese's Puffs pop culture phenomenon that continues todayafter he helped to ignite it more than a decade ago. Search Reeses Puffs Rap on TikTok and youll find 19,000 videos. 4.8 out of 5 stars with 62 ratings. Lil Yachty, who even at 23 might still be considered "King of the Teens," debuted the updated Reese's Puffs rap for a new generation of cereal consumers during a virtual live concert that took place on Thursday, November 19th, according to a statement sent to Mashed. The approximate dollar amount in retail sales the Reeses brand pulled in for their parent company Hersheys in 2016. Miniature eggs, White Eggs, White Reeses Ghosts, Reeses Hearts, Reeses Peanut Butter Crme Egg, Reeses Pumpkins, Reeses Trees, Monster Mania, Eyeballs, 5 Ounce Hearts, 5 Ounce Bunny, 6 Ounce Egg, 8 ounce Heart, 8 ounce Bunny, 1 pound Bunny. NEW! Folks tend to take their peanut butter cups quite seriously, but these ads took everything with wit and good humor, generating even further positive engagement with the brand. You can do this with full Reeses Puffs, Reeses Puff pieces, or crushed Reeses Puffs. The chocolate is then placed into a mold and a chunk of peanut butter is placed in each one, followed by an additional layer of chocolate. In September 2021, singer/songwriter Tinashe teamed up with Reeses Puffs and the Save the Music Foundation. My content has been shared by the Reeses social media accounts on a few occasions. Search Reeses Puffs Remix on TikTok and you will see 3218 audio remixes have been uploaded. Depending on how many servings of breakfast cereal you eat in the morning (or whenever the mood for cereal hits you), 6 grams could still be on the high side. At some point, Reeses cups began appearing in different shapes for the holidays. You got chocolate in my peanut butter This spot from 1981 is perhaps my favorite of them all. An American invention, breakfast cereal began as a digestive aid, acquired religious overtones, became a sugary snack and now toggles between health food and sweet indulgence. Push the chopped Reese Cup pieces into the top, and spread them out evenly. What is the most unhealthy cereal in the world? White trees, Postal Egg Pieces, White chocolate eggs, white chocolate pumpkins. Although he's often pigeonholed as a rapper, Yachty's style is more expansive. In a tense world that seems to be losing its sense of humor while it huffs and puffs in a constant state of being offended, Reese's Puffs cereal aims to take a little air out . 1. PEANUT BUTTER CHOCOLATE: Enjoy the delicious creamy balance of real Reeses peanut butter and Hersheys cocoa with milk for breakfast or by itself for a school snack. While the ads lacked star power and didn't exactly win the breakfast cerealsongwriters at General Mills any Grammy awards, but they did what they were supposed to do. Reeses is always doing something novel and strange with the products. Feb 22, 2022 at 05:13PM EST Get professional help and free up your time for more important things. So we launched with a new tagline and mantra: "Not Sorry."An self-aware, acknowledgement that we're not sorry that we're about to make you want a Reese's.We're not sorry we know exactly what we're doing. (2004 - 2010) Series of TV commercials for Lamisil (voice over) (2007) Print ad/promotion, in-store photograph for The Gap stores. Note: All essays placed on IvyDuck.net are written by students who kindly donate their papers to us. Reese's family with the caption, "16 Good Reasons to Buy a Reese's." Later, Reese would advertise his candy's connection to Hershey's (who supplied the chocolate coating before acquisition of the company in the 1960s) with the phrase, "made in Chocolate . Why Hersheys decided to shape this candy into pumpkins, easter eggs, trees and hearts is not any easy answer to find, but it probably has a great deal to do with improving sales of the candy at holiday time. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. This can include Miniature Reeses Cups, Big Reeses Cups, White Reeses Cups, Big Cups, Sugar-Free Cups, Dark Chocolate Reeses Cups, Hersheys Bars with Reeses Pieces, Miniature Cups Stuffed With Pieces, Big Cups Stuffed With Pieces, Peanut Butter Cups Stuffed With Pieces. Stir after every 30 seconds. This type of pop culture item goes beyond just having a celeb on a cereal box; they sold out immediately. It was a lot of fun to put a new twist on a well-known song to fit a specific theme, so I guess thats the beginning of where I learned how to change song lyrics and make them about Reeses. Reese's Puffs (History, FAQ & Commercials) Reese's Puffs may seem like a new cereal, but it has been on the market for over a quarter of a century. Oats. Twitter is a community full of limitless possibilities. The post gained over 1.9 million views and 530,000 likes in one month (shown below, right). There is one really simple solution you should try. Added To give the product a cool and hip appeal, the producers chose a music preference they knew their audience would be interested in. If you watched Nickelodeon in the early 2000s, you most definitely saw the Reese's Puffs rap commercials. There is nothing better than knowing your kids think youre cool because of something you created. It really is quite simple, though. "), a direct appeal to the parents ("Please stop at the store I need more Puffs"), and maybe even a sly wink at the COVID-19 situation ("Oh my they sold out, wow that sucks"). How Charlie Armstrong Eats a Reeses. Instead of pushing the product, Reeses makes you want to engage with its candy. The famous campaign served as the successor to Two Great Tastes that Taste Great Together and was based on market research covering the strange, ritualistic and odd ways people had been developing of eating their Reeses Peanut Butter Cups. On December 13th, 2014, a collective of mashup artists including Ph03n1x, Cryptik, Boku No Pickle-O, Publick Enema Number 1, Mike Spamm, OjmacojThe2nd and Rotorballs Cockwelder released compilation album titled "Reese's Puff Core" which included 12 mashup tracks[4] based on the rap verse from the commercial (shown below).[4]. The ads typically feature two teenagers walking on opposite sides of a street. Found a perfect sample but need a unique one? Thus, these essays are of lower quality than ones written by experts. On December 20th, 2020, YouTube[13] user pirklaser posted a mashup with "Mass Destruction" from Persona 3 which gained over 141,000 views in one year (shown below, right). I recall an old college textbook Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising where one of the assignments is to break down why Reeses ads work. Your email address will not be published. I have some friends who work for The Hershey Company either as a sales rep or at the headquarters in Hershey, PA, so they occasionally send me some Reeses news. proceeded with an advertising campaign in 1969. problems in media research and public relations are approached, 1972 featuring a man falling down a front stoop, its own peanut butter from fresh roasted peanuts, sending him a care package chock full of Reeses goodness, market research covering the strange, ritualistic and odd ways people had been developing of eating their Reeses Peanut Butter Cups, parting ways with Ogilvy & Mather in 2005, aimed at defeating the criticism of their rather blob-shaped Christmas trees, in danger of an unceremonious discontinuation. Copyright 2015-2023 Tedium: The Dull Side of the Internet. Reese, all of Reeses candy was hand made with real cocoa butter, cream, fresh roasted peanuts and freshly grated coconut. Explore the future of breakfast in an immersive Reese's Puffs and AMBUSH created universe. And the best part was, it featured an original hip hop track that has now become the stuff of legend with hip hop A-listers Travis Scott and Lil Yachty even getting in on the act. The jingle allows the rapper to flex his generosity ("Yes I have more, do you want some? Reeses Puffs may seem like a new cereal, but it has been on the market for over a quarter of a century. You can order a custom paper by our expert writers. 3. Ad Age and Creativity Staff Product Description. Theres a guy who surrounded his bathtub with all of the different Reeses products. #Phillies #Reeses. Also, for any dessert or drink you top with whipped cream, such as hot chocolate, ice cream, cake, pie, brownies, floats, milkshakes, or smoothies, you can drop some Reeses Puffs dust or piece in the whipped cream. I amaze myself whenever I do come up with something because Reeses is an incredibly challenging word to rhyme with, so the fact that I have been able to make any music videos let alone 4 about Reeses is quite the feat. Catching cereal vibes up close. Munchie Box Limited Edition Reese's Puffs x KAWS (X X) Breakfast Cereal Made with Real Reeses Chocolate Peanut Butter Crunchy Corn Puffs Whole Grain, Family Size Boxes (19.7 Oz) VERY RARE RELEASE. Reese's Puffs earworm rap jingle, which . After seeing that video go viral and winning the contest, I decided to start making more Reeses-inspired content and publicly displaying my love for Reeses.