The lighthearted ad shows the Drop It Like It's Hot hitmaker, 48, rapping . Months after it was announced that Corona has tapped American rapper Snoop Dogg for its La Vida Mas Fina (The Fine Life) campaign, the brand has finally launched the fully integrated marketing campaign to symbolise a refreshed take on the Corona lifestyle. Women's Armachillo Cooling Sleep Capris. When it comes to mind-altering substances, Snoop is most-identified with gin and juice, and, of course, weed. Corona Calls On Snoop Dogg For Latest Brand Campaign. Enjoy free shipping and easy returns every day at Kohl's. Find great deals on Men's Robes at Kohl's today! Meanwhile, the social aspects of the campaign, including the Giphy library, could help Corona reach younger consumers who might not be watching sports on TV. Learn More. "And with everything going on in the world, that's a perspective people really might need to hear right now. Last fall, Snoop Dogg made his first appearance as Corona's new spokesperson in the brand's first "La Vida Mas Fina" ads from MullenLowe L.A., in which the rapper brings his chill vibe to . Corona has had a tricky year on the marketing front given that its brand name closely resembles that of the deadly virus that has kept many parts of the world shut down for months at a time. Select colors on clearance. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. - 1 day 8 hours ago, By From . CLICK THIS LINK to send a PM to also be reminded and to reduce spam. Christmas Adverts 2021: Best XMAS video ads, Christmas Adverts 2020: The 10 Best XMAS ads, The 10 popular funny ads of 2019 (so far), The 10 popular Christmas Ads of 2019 (so far), Rmy Martin Super Bowl ad 2023 ft Serena Williams, Samuel Adams Super Bowl 2023 commercial full, Miller Lite, Coors Light & Blue Moon Super Bowl ad 2023, Glenmorangie Its Kind of Delicious and Wonderful 2022, E*TRADE Super Bowl ad 2023 Baby at Wedding, Jeep Super Bowl commercial 2023 Electric Boogie, Watch All Super Bowl 2023 Commercials in one video, Tubi Super Bowl 2023 commercial Interface Interruption, WeatherTech Super Bowl 2023 ad golden retriever. Previous marketing efforts that promoted the beverage maker's new Corona Hard Seltzer with the tagline "Coming Ashore Soon"faced backlashat the outset of the coronavirus pandemic. Press J to jump to the feed. - 1 day 2 hours ago. Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Reddit and its partners use cookies and similar technologies to provide you with a better experience. This category only includes cookies that ensures basic functionalities and security features of the website. By Or anything similar to it? Snoop Dogg. He had a marketing deal with Colt 45several years ago, but later became embroiled in a legal dispute with brand owner Pabst Brewing Company. This website uses cookies to improve your experience while you navigate through the website. The campaign was in the works earlier this year before the pandemic hit, but was transformed in response to global events, according to the press release. Check out our FAQ Page. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics. Amazon Music Stream millions of songs: Amazon Advertising Find, attract, and engage customers: Amazon Drive Cloud storage from Amazon: 6pm Score deals on fashion brands The TV ads, which will get airplay during the National Basketball Association Playoffs, include one (above) that juxtaposes relaxing with a beer and social media addictionwhat he said, she said, cant even follow the thread down the hole we all go, says Snoop, before sitting down in a beach chair with a Corona. Previous marketing efforts that promoted the beverage maker's new C, brand ambassador around the turn of the millennium and helped to open a lane for. When typing in this field, a list of search results will appear and be automatically updated as you type. 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Once verified, the information you provide will be displayed on our site. $24.50. The refreshing flavor and carefree attitude of. The Corona brand is the #1 most loved beer brand and has been the #1 imported brand family of beer in the U.S. for more than 20 years. Last Saturday, during CBS's telecast of the Titans-Bengals playoff game, a commercial for Corona beer aired, starring Snoop Dogg, who, despite countless arrests for guns and drugs, has. fresh tees Snoop Women/Men TWAS The Nizzle Before Chrismizzle Dogg Ugly Funny Christmas Sweater Unisex Crewneck Sweatshirts. The renowned beer teams up with the entertainment icon to introduce a refreshing new perspective. Corona Beach Snoop Dog Smoking robe Corona commercial Category Men Jackets & Coats Style Tags Snoop Dog Corona Robe Shipping/Discount Seller Discount: 10% off 3+ Bundle $7.97 Expedited (1-3 day) Shipping on all orders Posh Protect: Buyer Protection Policy Get your order as described or receive your money back. Corona Warehouse Stats Total available listings: 80 Total square footage: 3,141,139 SF Total for rent : 80 Average asking rate: $1.22 . Grab this right now! Snoop teased the ads on his Instagram page Sunday evening and the post by Monday afternoon had racked up more than 600,000 views. The new campaign takes the philosophy of La Cerveza Ms Fina (The Finest Beer) a step further, encouraging people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook. I still havent had any luck and theres a new commercial now where hes wearing a different one very similar, I will be messaging you in 1 month on 2021-04-24 22:34:13 UTC to remind you of this link. The Corona commercial was released in August with a new campaign called as La Vida Ms Fina. Translated as "the Fine Life," La Vida Ms Fina encourages people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook. The refreshing flavor and carefree attitude of Corona Extra have been helping Americans find their beach since 1981. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. Sporting a tropical button-up, Andy Samberg wonders what he and sunglasses-wearing Snoop Dogg are doing for the rest of the day. Better Together' Featuring Snoop Dogg, Martha Stewart, SodaStream TV Spot, 'Holidays: The Small Things' Featuring Snoop Dogg, Corona Extra TV Spot, 'Time Is Money' Featuring Snoop Dogg, Corona Extra TV Spot, 'Rhymes' Featuring Snoop Dogg, Andy Samberg, Corona TV Spot, 'Country Roads' [Spanish], This site uses cookies to provide you with a great user experience. Snoop Dogg added: "You cannot choose everything in life, but you can still choose to find the fine in life. Press question mark to learn the rest of the keyboard shortcuts. You may unsubscribe at any time. from 8 AM - 9 PM ET. As written on every bottle, Corona is crafted to be La Cerveza Ms Fina, "the Finest Beer," and the new campaign takes this philosophy a step further. There's been some conflicting news about how Corona beer is fairing in the market amidst the global coronavirus panic. Spearheading the work is creative agency MullenLowe LA, which joined the Constellation Brands roster in March 2019. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. On an episode of Undisputed in 2016, he says that the iconic Coca-Cola Super Bowl. Men's Suit. FREE SHIPPING WORLDWIDE | 100% EASY RETURN | 24/7 CUSTOMER CARE; Track Order; Login ; FREE SHIPPING WORLDWIDE | 100% EASY RETURN | 24/7 CUSTOMER CARE; Search for: Clearly in vacation mode, Snoop, in all his bling, snatches Samberg's phone and dropping it in a bucket filled with ice and Corona . Have questions about this ad or our catalog? Do Meta, Snaps new AI bets signal a social media shift? Look it up. Snoop Dogg has been awarded a 10 million pay cheque to become the new face of Corona beer - with the brand hoping he can help turn around their fortunes. "You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said in a press statement. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Shop products from small business brands sold in Amazons store. Women's Plus Armachillo Cooling Sleep Capris. The shoreline is familiar terrain for the brew, which has long used the tagline, Find Your Beach. But the new ads attempt to lend star power to the brands marketing. Join our mailing list to receive the latest news and updates from our team. Adrianne Pasquarelli - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media. Teaming up with a brand like Corona to encourage people to find more good in life, that's 'La Vida Ms Fina'.". All pages of the Website are subject to our terms and conditions and privacy policy. "La Vida Ms Fina" which the company translates as "the Fine Life" is a spin on the message on every bottle of Corona:"La Cerveza Ms Fina," or "the Finest Beer." Pepsi brings back iconic 2000's character Derek Zoolander as new face, New strategic PR consultancy TriOn & Co. opens shop in SG, Bluesky for dummies: 101 on the new Twitter alternative social media app, PROTON subsidiary PRO-NET drives off with social media partner in Malaysia. Menu. Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. These beliefs are embedded deeply in Corona's and Snoop Dogg's roots and are universal values that continue to grow in importance. https://awards.marketing-interactive.com/hashtagasia/, https://awards.marketing-interactive.com/agency-of-the-year-hk/. embroiled in a legal dispute with brand owner Pabst Brewing Company. The latest face of Corona Extra is Bad Bunny, who appears alongside Snoop Dogg in the beer brand's latest commercial, part of the "La Vida Ms Fina" campaign they launched in August 2020. Some scenes were shot pre-pandemic.). Snoop just surfs the magic Overstock website and picks out some diamond-encrusted earrings for his baby girl. Snoop says they're "livin' the fine life, baby" to which Samberg responds by blocking off his calendar as they lounge at the beach. Constellation Brands reported that sales of Corona are up by more than 17% since March 2020. Movies. Women's Plus No-Yank Shelf Bra Tank. Corona, which confirmed its Snoop partnership earlier this year, today unveiled his first ads as part of the brew's new La Vida Ms Fina campaign. Decorative Hat. - SaysRyan Anderson, director of marketing, Corona Beers Family, Constellation Brands: Two years ago, we launched the La Vida Ms Fina campaign to help people feel, laugh, and inspire them to find the good in life. But, this time around, we see the much-loved rapper, 48, enjoy the good life at the beach with a Corona beer in hand. Snoop's commercial features him checking out Overstock.com on his tablet in an all-white mansion. Corona unveiled new spots for its "La Vida Ms Fina" master brand campaign. . But, this time around, we see the. In this years first iteration of Coronas 'La Vida Ms Fina' campaign from MullenLowe LA, simply titled 'Phone', Snoop isnt just preaching his fine life wisdom, hes teaching it. We cant wait for fans of the brand to experience the new work, starting with our :30 spot entitled Phone that will debut during this years Oscars broadcast., Carlos Alija and Laura Sampedro, executive creative directors, MullenLowe Los Angeles, comment: Teaming up with creative minds like Snoop, Andy, and director Neil Brennan has been a master class in comedic timing, self-editing, and how to wear a robe in style. We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development for free. Snoop Dogg is one chill dude. Ad Age and Creativity Staff E.J. she added. Following guidelines made by the CDC and state officials, we have provided all of our employees with reusable masks for them to wear. Sporting a tropical button-up, Andy Samberg wonders what he and sunglasses-wearing Snoop Dogg are doing for the rest of the day. How could marketers cope with the slowing down of 'Buy Now Pay Later' usage in HK? The spots, which come from MullenLowe L.A.,. The adverts feature WNBA star Sue Bird, as well as NBA players Devin Booker, Vince Carter, Christian Laettner, and Snoop Dogg.The past and present basketball legends come together at the Corona Beach bar for some banter and small talk, meanwhile Snoop Dogg takes a walk on the beach. Corona Beer cops flak for controversial Twitter ad. Snoop says theyre "livin' the fine life, baby" to which Samberg responds by blocking off his calendar as they lounge at the beach. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Constellation Brands' Corona beer label has tapped rap icon Snoop Dogg for its "La Vida Ms Fina" campaign, the first marketing effort that looks to unify the entire portfolio of Corona beverages, the company revealed in a press release. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Well, he's part of the first few ads for the 'La Vida Ms Fina' campaign. The fully integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations. Snoop Dogg is one chill dude. Ann Legan, vice president of brand marketing, Corona said La Vida Ms Fina is a modern expression of Corona's lifestyle and respected place in culture. NBA stands for National Basketball Association in the US. Round table Lindsay Rittenhouse But what does Bad Bunny say in the Corona commercial? The inclusion of TV spots during the NBA playoffs comes as professional sports are ramping up again, providing another welcome diversion from the pandemic. ET, Webinar Get the free daily newsletter read by industry experts.