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Q: What attracted you to sell your wines in the Detroit area? Best Known For: Country singer Martina . This wine is not about us, the McBride Sisters, but as a thank you for all of the support and inspiration that we get from so many amazing women over the years. The key to learning about wine is tasting, so try out new wines you havent had before and keep educating your palette until you learn what you like. Join The Zoe Reports exclusive email list for the latest trends, shopping guides, celebrity style, and more. Andra McBride John and Robin McBride. Black Girl Magic, the-phrase-turned movement started by Cashawn Thompson in 2013, celebrates community and the consumers that have supported McBride Sisters Collection since the beginning. We were confident that we were destined to do something together in wine, and within a few short years, we created our first wine company as importers which led us to bottle our first wines in 2010. wine for the new world. Robin: I think we just jumped in and we were naive about the lack of diversity and we just wanted to produce good wines. Andra and Robin grew up on separate continents, each one believing they were an only child. Robin said the industry is "very complicated" due to heavy reliance on gatekeepers wholesalers, distributors, retailers and more before it's greenlit into production. Sisters Andra and Robin McBride are changing the face of the wine industry, wine consumers, and representation of Black women overall. Raise your hand if you would like some backstory behind the SHE CAN can designs! [1], Robin and Andrea McBride started their business as a boutique import firm with a limited selection of New Zealand wines. Enter Robin McBride and Andra McBride-John, the duo behind the eponymous Oakland, CA-based McBride Sisters wine collection. In the 17 years since that fateful call, Andra and Robin have not only met, but in 2005, they founded what is now the largest Black-owned wine company in the United States and they did it without any seed money from investors. After meeting in 1999, their curiosity for wine became a true passion as the sisters began a wine import business, importing unique New Zealand wines into the US Market. Enjoy Responsibly. Please enter valid email address to continue. In honor of their brand-newTruveros launcha 2015 Grenache ros from the Paso Robles region of Californiawe spoke with the sisters on drinking pink, food pairings,and the ethos of their sisterly wine labels. For the first time, we will be opening a tasting room that will be open to the public and releasing exclusive reserve wines over the coming years. Ninety percent of the wine produced in the U.S. is made in California, but only 10 percent of the state's wineries are led by a female winemaker. Our story is proof that a bond can form over a bottle of wine; a truth that comes to life with every McBride Sisters wine. Their. For the McBrides, success is not just about selling wine, but also creating a sort of sisterhood among their mostly female staff. The reunion story of long-lost sisters Andrea and Robin McBride stems from exactly the person you'd imagine would be involved in such a tearjerker: Oprah. But we knew that we were both biracial, Robin said. Its about getting the necessary attention from consumers and wine distributors alike to showcase how important representation is in the wine industry and how important accessibility is to wine education for all., Young wine drinkers and wine lovers of color are often overlooked by major wine brands, who have historically positioned wine, whether through events, marketing and messaging, to an older, white consumer. The strong and empowered lionesses on the sides of the Sauvignon Blanc and Ros cans pays tribute to the women who encouraged and inspired us throughout our lives. Thanks to one icebreaker question, Robin and Andra McBride are now closer than ever and running a multi-million dollar company together. Robin McBride: It was 1999 and I was 25 and Andrea was 16. We were completely unaware of one another growing up, as I had moved back to my mother's native home in Marlborough, New Zealand when I was very young, and Robin stayed with her mother in Monterey, California. Their father wasn't around for most of their lives, but before he died of stomach cancer in 1996, he asked his family to try and connect the two girls. Robin was raised in Monterrey, Calif., and Andra, born 9 years later was raised by her mother in Marlborough, New Zealand. Working in the industry with our first wine import business surrounded by wine, winemakers, and wine professionals certainly helped too, so weve learned a lot along the way and have also taken classes to further deepen our knowledge. The largest Black-owned wine company in the United States, McBride Sisters can now be found everywhere from Trader Joes to Target, but the journey to building the thriving family business is even more impressive given that Robin and Andra didnt even know about one another for the first half of their lives. Their story is proof that a bond can form over a bottle of wine; a truth that comes to life with every McBride Sisters . She said they faced pushback and a "lack of recognition.". House of Pure Vin is a fantastic wine tasting place and shop and we have a lot of friends in Detroit. In making wine inclusive and inviting for everyone, Andra and Robin have found a way to attract and retain a loyal consumer base that has translated from social media following to loyal, repeat customers. And as it turned out, they shared more than an avant-garde father in L.A. Photo: Courtesy of McBride Sisters Collection. Raised on opposite sides of the globeNew Zealand andMonterey, California the sisters equally fostered a unique appreciation for the craft of winemaking. Even celebrities can disappoint their parents. Robin and Andra McBride, founders of McBride Sisters Wines, are the first African-American sister duo to found and establish a wine company. We like fruit driven, cooler climate wines that express the environment where they were grown. Get the Robb Report newsletter for similar stories delivered straight to your inbox. In an industry dominated by men, they are young minority women. We didnt know what each other looked like. Two wines hail from New Zealand, the Sauvignon Blanc, and Sparkling Brut Ros, and two wines from Californias Central Coast, the crisp Chardonnay, and Red Blend, not to mention their Black Girl Magic California Riesling limited exclusive collection. And so the realization hit that that was the first time that I'd seen my sister, who happened to look a lot like me at that time," Robin said. Now the largest African-American-owned wine company in the United States, McBride Sisters Wine Collection includes Chardonnay and Red Blends from Robin's home state of California, as well as. From that aunt, who lived in Georgia, she learned both about her fathers death and about the existence of her 16-year-old sister. 2023 SheMedia, LLC. At the age of six, she was raised by her uncle and a foster family after her mother died of breast cancer. What is 'North To Home' all about. New drug could slow one type of vision loss. The McBride Sisters Collection, launched in May 2017, is composed of four wines, including a Chardonnay and a red blend from Central Coast, California and a Sauvignon Blanc and a sparkling brut ros, both from Marlborough, New Zealand. Fluker: What do you envision for McBride Sisters wine for the next 3-5 years? Whats each of yourfavorite places to drink wine in the world? And it was after college that their dreams of going into the wine business began to take shape. The largest Black-owned wine company in the United States, McBride Sisters can now be found everywhere from Trader Joe's to Target, but the journey to building the thriving family business is even more impressive given that Robin and Andra didn't even know about one another for the first half of their lives. First they built a boutique import firm focused on New Zealand wines. The sisters said their current career goal is to help usher in a more diverse generation of winemakers. McBride Sisters: You can't pick between your children! according to Nielsen data cited by Wine Spectator. Meanwhile, if you hurry, theres just time to toast the New Year with their pink bubbly. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. We started to see we were not like the average wine makers. [6] According to the Boston Globe, McBride Sisters is also "one of the few Black-owned wine labels that encourages consumers to be socially conscious. For an optimal experience visit our site on another browser. [14], As of 2015, McBride Sisters had a team that was 80 percent female, including their head winemaker and vineyard director. Q: Do you both like the same kinds of wines? We've decided to honor our mothers in the packaging for the SHE CAN line. They told us we CAN do anything we set our minds to because they knew that no goal or dream is too big. Through their core values: sustainability, empowerment, innovation, and community, the McBride sisters were able to curate a unique wine experience for their customers for more than 13 years. Their aunt answered and, after praising God, immediately handed the phone to Andra so the sisters could talk for the first time. You know, I was 16, and I have a big sister," Andra said. Separated by geography but unit, The Women Of Roblox Are On A Mission To Make Gaming A Force For Good, ChatGPT: Thinking Outside The Content Marketing Box, How Latina Entrepreneur Corina Burton Once Failed, Then Launched A Multi-Million Business, Child Sexual Abuse Survivors Pen Their Own Justice, Women Have Found A Powerful Way To Form Authentic Connections In Business - Mentoring Walks, Sephora, A New CCO And A Celebration Of Latinx Roots: Babba Rivera Is Building A Haircare Empire With Ceremonia, 5 Ways To Bounce Back After Getting Laid Off, Greenlight For Work Tackles Top Source Of Stress For Working Parents. Robin and Andra McBride, founders of McBride Sisters Wines, are the first African-American sister duo to found and establish a wine company. But he did connect Andra to his family beforehand and she traveled to his home state of Alabama to attend his funeral, during which family members vowed to fulfill his dying wish. Enjoy Responsibly. While Andra knew about Robin, Robin didnt know she had a younger sister, much less one across the world in New Zealand, and the two eventually connected in 1999. From the time we met and when Andrea moved to California to go to USC, thats the time we got to know each other. This venture launched their first production, eco.love Wines a sustainable wine company from New Zealand. The story of how the McBride sisters, Robin and Andra, reunited and started the McBride Sisters Collection, the largest African American owned wine company in the country, is something straight out of a movie.The sisters, born of the same father but unaware of each other until they reached adulthood, finally found each other in 1999. The movie is all about the McBride sisters who reunite in Alaska to celebrate Suzanne's birthday and connect their past to the present. [6] In the 12 months leading up to October 2020, the McBride Sisters had sold 35,000 cases of wine at retail outlets, according to Nielsen, making it the largest Black-owned wine company by volume. McBride Sisters: Black Girl Magic was really inspired by amazing women and created to celebrate them. Most of the options from theirtwo labels, eco.love andTruve, retail for under $20 and are sold around the country at more than 1,000 retailers. Andrea McBride: How we transitioned was basically a dream that we wanted to be wine makers and now weve been in the business for 12 years.Robin: That was the catalyst. Through their core values: sustainability,. We are continuing to expand where our wines can be found and enjoyed nationwide with some exciting collaborations. [9][10] They soon discovered a shared interest in winemaking. "Meet the Sisters Behind One of the Wine Industry's Most Exciting Companies", "How This Sister Duo Became Trailblazers Within The Wine Industry", "Black Creators: The McBride Sisters Embark On A New Chapter", "20 Black-Owned Businesses That Will Have Something for Everyone on Your Holiday Shopping List", "Black-owned wineries are making their mark in Northern California", "Black Winemakers: A true rarity in the wine world", "Long-lost sisters run female-dominated wine company - CBS News", "Meet the Long-Lost Sisters Making Wine for Women", "Five wines from Black-owned wineries, in one flight", "This sauvignon blanc tastes like a splurge, but doesn't cost like one", "Fill Your Glass With Brands That Give Back: When you give a bottle of these spirits and wine, you give twice", "Black winemakers are climbing up the vine", McBride Sisters Wine Company (official website), https://en.wikipedia.org/w/index.php?title=McBride_Sisters&oldid=1113985187, Black-owned companies of the United States, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 4 October 2022, at 06:11. McBride Sisters: We'll have a LOT of announcements coming over the next year! According to the Milwaukee Journal Sentinal, the two connected over their shared experiences while exploring wine regions up and down the California Coast, and before long, it became clear to the two that they wanted to turn their love of wine into a business. But, like countless groundbreaking women before them, Andra and Robin saw every obstacle as an opportunity to chart their own path rather than follow the standard formula.