Start-up brands are looking to influencers to promote their brands. After a year and a half of pandemic-imposed digital events, 2022 will see the return of live trade shows and conferences. Kevin went viral in 2018 for his glammed-up graduation photo, and now he focuses on educating people on how to look their best. Evie, better known by her username of LongHairPrettyNails, is a mega influencer and self-taught nail enthusiast. Fast-forward. The MWC23 will revolve around five themes, which will be announced at a live event on September 20. But with 2017s launch of Crushed Lip Color, a high-impact color line, the brand made a bold step in a new direction. Tilbury is not only a makeup artist but also contributing editor for British Vogue, and global ambassador for Women for Women International.She largely shares updates on skin care and makeup on Twitter. Beauty influencers are easy to find on every leading social media channel. A post shared by (@katttsalcedo). You can find more of Ashleys beauty advice on YouTube, Twitter, and Instagram. What beauty influencer has the most subscribers? WWD recently wrote an article that hailed fragrance as the newest product experiencing the lipstick effect. As connectivity plays a key part in digital marketing, influencers, creators, innovators, and leaders get together at this popular mobile event to help shape the future of tech. The beauty industry has only continued to boom, elevated by social media influencers across platforms like Instagram, YouTube, TikTok, Twitter, and more. Events like this allow the influencer community to come together to connect. ICON 8: Podcast Conference brings together business owners, entrepreneurs, and creatives and enables them to empower each other through powerhouse discussions on: Thriving in a competitive industry by obtaining a foothold in a specific niche. Check out Christxiees latest content on Instagram and TikTok. Geena Hunt is a macro creator and makeup enthusiast who frequently share #GRWM videos and makeup tutorials. A post shared by Giovanna (@glamgio_nyc). What are the entertainment trends among Gen Z for 2023 and beyond? Further expanding the social reach of the campaign. Tartes marketing team knows that influencer voices are both powerful and far-reaching, so these luxurious influencer events are specifically designed to maximize exposure. Below you can revise 9 great ad campaigns of top beauty brands. Also in June, Sephora announced that the new 2022 roster of its influencer program Sephora Squad is made up of 78% BIPOC creators, up from 61% in 2019. You can also find Abby on TikTok, Instagram, Twitter, and Snapchat. Here are some to get you started: Once you find some creators you like, see who theyre following. Were not changing our philosophy, Bobbi Browns President Sandra Main told WWD. Alexandra uploads makeup, hair, and lifestyle videos "specifically to make life easier.". Erin Nicole @erinnicolebeauty. Each track has been curated in such a manner to offer attendees balanced discussions that tackle every aspect of podcasting. Beauty brands may seek new or innovative ways to market their products or boost sales. And authentic engagement, or engagement that comes from . Naomi Giannopoulos, @Vegas_Nay. Dasia Janae is a macro influencer and the self-proclaimed Hair and Makeup Girl. In addition to beauty tutorials, Dasia posts content showing her outfit of the day and highlighting her family and travels. As long as brands select suitable influencers, they receive very positive rates of return on their influencer marketing expenditure. Deepica Mutyala is a macro influencer in LA who, after finding success as a beauty vlogger, decided to create an online community called Live Tinted, which eventually evolved into a makeup brand. The conference starts at 10 a.m. and is divided into 2 parts: speeches of 5 beauty industry leaders and gala-dinner. You can also find Evie on Instagram, Facebook, and her website. In the past, shes worked with brands including Sephora, Hourglass Cosmetics, and Hydrafacial. September 28-October 1 Natural Product Expo East - Philadelphia, PA. Spatech Europe - Location and Date TBD. You can also find Geenas latest content on YouTube and TikTok. ." A 30-year-old beauty influencer based in New York is promoting body positivity through her Instagram. She was a member of the 2021 Sephora Squad, and she frequently talks about her natural hair and teaches people about taking care of their own. A beauty influencer is a content creator who shares tutorials, reviews, tips, and/or advice about skin care, hair care, nails, and makeup. During the two-day hybrid conference, the latest trends and strategies within the industry will be covered by means of live demos, practical how-to sessions, product launches, and online networking. If youre wondering about what 2023 has in store regarding lifestyle, tech, and content, this event will ensure that youll understand the latest trends so that you can speak to Generation Z in an authentic brand voice. Michelle Phan is one of the co-founders of Ipsy and the current owner of Em Cosmetics. Annie, also known by her handle as @youglowgrrl, is a macro creator and self-described friendly neighbourhood beauty fanatic. She shares everyday looks, and shes worked with several brands, including Face Halo, Fresh, Rare Beauty, and Este Lauder. is heading to the Mile High City of Denver in August 2023. Craig Nandoo, JBK Wellness Labs. In addition to influencer marketing, topics that will be explored in . For their February 2018 launch they invited 250 guests, including press and key influencers, to a space-themed event at the Cochrane Theatre in London. Or, if you have strong creators in your program already, reach out and ask them if they have any recommendations. At the 2022 virtual conference, over 60 sessions were divided into several tracks, each with a specific area of focus that enabled marketing leaders to harness marketings power and purpose. So what options do beauty brands have when it comes to events? Armani Beautys marketing team was creating a different type of influencer event. In all, Gucci Fragrance collected $1.1M EMV in December, an impressive 105% month-over-month increase fueled by a 33% MoM expansion of the brand's . The popularity of her videos led to her association with prominent labels, celebrities and brands like Lady Gaga and Maybelline. As some online users . January 12-14 Cosme Tech 2022 International Cosmetic Development Expo - Tokyo, Japan, January 12-14 Esthec Japan Aesthetic Medicine & Beauty Expo - Tokyo, Japan, January 12-14 Inner Beauty Tokyo - Tokyo, Japan, February 7-8 Beautyworld Japan - Fukuoka, Japan, February 15-18 Vivaness International Trade Fair for Natural and Organic Personal Care - Nuremberg, Germany, February 21-23 Personal Care Expo (PCE) - Shanghai, China, February 23-24 Luxepack Los Angeles - Los Angeles, CA, February 23-24 Makeup in LA - Los Angeles, CA, March 2-4 Cosmetics, Personal Care, and Homecare Ingredients (PCHi) - Shanghai, China, March 4-6 Beauty Dusseldorf - Dusseldorf, Germany, March 8-12 Natural Products Expo West - Anaheim, CA, March 10-12 China International Beauty Expo - Guangzhou, China, March 13-15 IECSC New York New York, NY, March 14 Forum de l'Esthtique et du Spa - Paris, France, March 21-23 Pack Expo East - Philadelphia, PA, March 21-23 Beautyworld Saudi Arabia - Riyadh, Saudi Arabia, March 22 Cosmetic Compliance Summit - New York, NY, March 30-April 1 Qingdao International Beauty Expo - Qingdao, China, April 5-7 in-cosmetics Global - Paris, France, April 10-11 International Congress of Esthetics and Spa - Philadelphia, PA, April 13-14 Clean Beauty London - London, UK, April 14-15 Luxepack Shanghai - Shanghai, China, April 14-16 Beijing Beauty Expo - Beijing, China, April 21-23 INTERCHARM Professional - Moscow, Russia, April 27-29 International Exhibition on Surfactant & Detergent (IESD) - Shanghai, China, May 1-2 The Makeup Show New York - New York, NY, May 3-4 New York Society of Cosmetic Chemists (NYSCC) Suppliers Day - New York, NY, May 4-6 Luxury Meets Cannabis Conference (LMCC) - New York, NY, May 11-13 Sustainable Cosmetic Summit North America - New York, NY, May 12-14 China Beauty Expo - Shanghai, China - Guangzhou, China, May 12-14 Halal Expo Canada Ontario, Canada, May 12-15 China International Beauty Expo (CIBE), May 16-18 Beautyworld Japan - Tokyo, Japan, May 25-27 Beauty Show Krasnodar - Krasnodor, Russia, May 26-28 CosmoBeauty Seoul - Seoul, South Korea, Jun 5-8 Spatec North America - Scottsdale, AZ, June 11-12 Cosmetica Hannover - Hannover, Germany, June 13-15 Expo Pack - Guadalajara, Mexico, June 14-17 Expo Pack - Mexico City, Mexico, June 15-17 BeautyEurasia - Istanbul, Turkey, June 15-16 Luxepack New York - New York, NY, June 23 FounderMade D2C Executive Summit - New York, NY, June 24 FounderMade Discovery Show East - New York, NY, June 25-27 IECSC Las Vegas - Las Vegas, NV, June 28-30 Sustainable Cosmetic Summit Latin America - So Paulo, Brazil, June 29-July 1 World Perfumery Congress - Miami, FL, July 12-14 Cosmoprof North America - Las Vegas, NV, July 13-15 in-cosmetics Asia - Seoul, Korea, August 11-15 Beauty & Wellness Expo - Hong Kong, September 6-8 Natural & Organic Asia - Hong Kong, September 15-17 Cosmoprof ASEAN - Bangkok, Thailand, September 16-18 Fragranze - Florence, Italy, September 19-22 32nd Internal Federation of Societies of Cosmetic Chemists (IFSCC) Congress - London, UK, September 21-22 in-cosmetics Latin America - So Paulo, Brazil, September 21-23 InterCHARM Korea - Seoul, South Korea, September 27-29 Pack Expo Vegas - Las Vegas, NV, September 28-30 Cosme Tech 2022 International Cosmetic Development Expo, Osaka, Japan, September 28-October 1 Natural Product Expo East - Philadelphia, PA, October 1-2 Beauty Forum Munich - Munich, Germany, October 2-3 Premiere Columbus - Columbus, OH, October 2-3 Forum de l'Esthtique et du Spa - Paris, France, October 6-8 K-Beauty Expo - Goyang-si, South Korea, October 8-10 Cosmoprof India - Mumbai, India, October 9-10 IECSC Florida - Palm Beach, FL, October 11 FounderMade D2C Executive Summit - Los Angeles, CA, October 12 FounderMade Discovery Show West and BeautyMade - Los Angeles, CA, October 13-15 Beauty Istanbul - Istanbul, Turkey, October 23-25 Expo Beauty Show (EBS) - Mexico City, Mexico, October 24-26 Beautyworld Japan - Osaka, Japan, October 26-29 interCHARM - Moscow, Russia, October 28-29 Cosmetica Frankfurt - Frankfurt, Germany, October 30-November 2 Global Wellness Summit - Tel Aviv, Israel, October 31-November 2 Beautyworld Middle East - Dubai, November 1-3 in-cosmetics BITEC - Bangkok, Thailand, November 7-9 Sustainable Cosmetic Summit Europe - Paris, France, November 12-13 Cosmetica Berlin - Berlin, German, November 14-15 Sustainable Cosmetics Summit Asia - Hong Kong November 16-17 Eco Life Scandinavia - MalmMssan, Sweden, November 16-18 Cosmoprof Asia - Hong Kong, December 2-4 China International Nail Expo - Beijing, China, December 13-14 Society of Cosmetic Chemists HQ Annual Scientific Meeting - Los Angeles, CA, December 20-24 Professional Beauty Mumbai - New Delhi, India, December 22-24 Shanghai International Beauty Hairdressing and Cosmetics Expo - Shanghai, China, BeautyMatter 2023 A post shared by SJ Makeup & Beauty Creator (@alwaysplayingwithmakeup). May 22, 2018, Home / Blogs / Influencer Marketing / Influencer Events: 5 Beauty Brands Rocking their Marketing Strategies. Christxiee is a macro influencer who shares a variety of makeup-based content, including #GRWM videos, makeup reviews, and tutorials. Passes start at $149. Find more of Shannons content on Instagram, Twitch, Twitter, TikTok, and her vlogging YouTube. And it worked, with the store packing out with beauty fans as the bloggers hosted a live makeup tutorial and gave customers advice on what colors to shop for. While we hope that 2023 will be the year that in-person events return in all its glory, just keep in mind that dates and venues might change. Alexandra Anele is an artist turned makeup artist. Brands like Dyson, Pepsi, Lululemon and Dunkin Donuts all use influencer marketing to promote their products to a younger audience on platforms like Instagram or TikTok. These 25 Atlanta influencers use their platforms to highlight what makes the metropolis shine. Shes not afraid to use sparkly lime green colors against mesmerizing pink hair. Each year, conferences are also held in the US and Asia Pacific with each conference attracting about 800 delegates from across the globe. Experts suggest reading scientific literature, modern beauty trends offered by bloggers and beauticians, attending beauty events and seminars, watch video tutorials and courses in this field. Chandni is an Indian beauty influencer located in Seattle whos passionate about clothes, home decor, and travel. Michelle Phan - 8.74m. He was the first male ambassador for CoverGirl and is one of the top male beauty influencers on social media. Youth Marketing Strategy (YMS) is Americas biggest youth marketing festival. Moving further into the world of niche markets, here's a beauty influencer that specializes in nail care. There are now many influencer marketing events planned around the globe for 2023. We are holding our annual event Best [company name] Beauty Conference on the 20th of December and would like to invite you to share this day with us. With 3.2 million followers on TikTok and over a million fans on Instagram, Danielle delights audiences with various makeup styles. The beauty industry is mammoth with revenue in the US alone estimated at over $49 billion. Holiday events: Valentine's Day, Christmas, New Year's Eve, Thanksgivingany chance to celebrate and bring people together is a great time to host an in-person event for your beauty biz! Investing a big chunk of your budget into influencer events can seem risky and youll want to prove the potential ROI coming from this expense. You can also check out Nicoles latest looks on TikTok. While we hope that 2023 will b. e the year that in-person events return in all its glory, just keep in mind that dates and venues might change. One blogger. Benefit Cosmetics is investing in influencer-led virtual events in lieu of the buzzy and expensive in-person ones it is known to host. This two-day conference is aimed at savvy and creative marketers who want to improve their influencer marketing campaigns. You can also find Danielle on Instagram and YouTube. As long as brands select suitable influencers, they receive very positive rates of return on their, Youll also notice that there are a number of podcast events included. BoxyCharm is a subscription service that sends people 5-6 beauty products a month, and they partner with creators to drum up interest, showcase the months products, and develop tutorials for users to follow. The two-day event will start with in-person events, keynotes, panels, exhibition halls, live performances, and networking. Yesterday was so much fun at the Space Centre with @benefitcosmeticsuk Thank you so much for taking me! The last track is aimed at podcast or radio industry professionals and audio ad buyers and sellers. social influencers to help build anticipation and generate buzz. You can also find Giovannas tutorials on YouTube. 4. Morphe's failed bet on Jeffree Star and James Charles, plus the exit of Hyram and Addison Rae's beauty lines at Sephora, indicate a reckoning for an industry that for years has been shaped by influencers. What are the lifestyle, digital, and tech trends that play a role in the lives of consumers in their late teens/early 20s? beauty. For their February 2018 launch they invited 250 guests, including press and key influencers, to a space-themed event at the Cochrane Theatre in London. They also repurpose creator content on their own social channels. Current social media trends among beauty gurus. Start your blog about makeup and cosmetics if you feel so inclined. Below are some of the pastInfluencer Marketing Events and Webinarsthat are still worth checking out. Its a place where some of the most creative minds in the travel industry come together to learn and network. Originally from San Antonio, Sarah studied advertising at the University of Houston and decided to stay in the city upon graduation. Passes start at $149. In December alone, the influencer gained 600,000 TikTok followers in just six days. Global influencer marketing is expected to be an $8.5 billion market this year, according to a recent report from Cheq, a cybersecurity company focused on the digital media space. Make sure to create a hashtag for the pop-up so . Attendees can also look forward to more than 150 speakers and Q&A sessions with top brands and advertisers like Apple, Tesco, UNICEF, Visa, and Amazon. In our, , influencer collaboration for events was the second-most popular scenario for engaging with influencers (. Divya, perhaps better known by her handle of @ohmyglow, is a macro influencer and makeup artist. Consider sharing live video from a beauty-related event, hosting a beauty demo, or even promoting a contest in order to get your followers engaged and excited. SJ is a micro influencer from Quebec City whose goal is to teach you to create effortless makeup looks that are never boring and end with glowy skin. Her content is easily digestible, and shes worked with brands like Saie and SHISEIDO. She is particularly interested in SEO for social media platforms and tracking the latest influencer content trends. Own a Travel Biz in Queens, NY to your collection. You can also find Christens latest content on Snapchat, Twitter, YouTube, and TikTok. Learn more, Launchmetrics Content Team The possibilities for working with beauty influencers are truly endless. A post shared by Geenas Makeup (@makeupbygeenahunt). The world of influencer marketing is very different now from what it was a couple of years ago. Its one of the most popular ways for businesses to distribute content on social media to a far wider audience than their own. Manny Gutierrez. From an intro plan to a full managed option . She's launched her own faux lash line and nail line, Vegas Nay Lashes and . Through carefully-selected influencers, Tarte is able to reach millions of consumers both before, during, and after each #trippinwithtarte influencer event. Launchmetrics provides services tailored to your needs, Over 1,000 brands & agencies worldwide use Launchmetrics technology and data insights. Driven by the conviction that these limits are not immutable, the brand is committed to those who have the courage to stand out from the crowd and shatter the boundaries, with the documentary Push The Boundaries and the "YSL Beauty Zone" event. There will be combined keynote talks, parties, and networking events. Rather than using Song and Coelho for content creation, they used them as the star attraction, tapping into their celebrity power in order to draw a crowd. This is my fav look ever and i dont think it got the attention it deserved last time. By Kati Chitrakorn. As you can see, there is no shortage of fashion and style bloggers to assist you in finding your ideal image. Tarte Cosmetics and #trippinwithtarte. Past trips have taken influencers to exotic destinations like Bora Bora, Turks and Caicos, and Kauai. a moment of silence for the SWIRL. Past speakers have included the likes of Neil Patel (co-founder of Crazy Egg), Rory Sutherland (Vice Chairman of Ogilvy UK), Oli Gardner (founder of Unbounce), and Loren Baker (founder of Search Engine Journal). She often showcases her skin routine, her picks when it comes to products, and recommendations when it comes to specific skin concerns. During the trip, the influencers were able to get up close and personal with lotus flowers in their natural habitat, giving them a new understanding and appreciation of the key ingredient of the product range. 1) Erika De La Cruz. BENEFITS From unboxing videos, and Italian beauty hauls, to event videos like the Party NYX Face Awards. . She shares her hair routine, product recommendations, and tutorials and works to create a safe space for her fans. Further expanding the social reach of the campaign, Bobbi Brown invited all their customers to share a selfie of themselves wearing Crushed Lip Color, for a chance to be featured on their website. Past 2022 Events So with the introduction of their. Priscilla, also known as @prissyjnails, is a micro influencer in South LA who showcases the nails she does for her clients. Naomi Giannopoulos is another OG Instagram influencer, with 7.9 million followers. 3. And by building a relationship with them, your brand can leverage their clout to increase brand awareness, strengthen your community, and supercharge sales. Keynote speakers for 2022s line-up included: Highlights of 2021s event have included: The Tastemaker Conference offers more than 20 classes, workshops, panels, and keynotes that concentrate on topics like SEO and tech, revenue and business growth, and content creation. With fashion weeks happening across the globe, brands work hard to perfect their, We hope you enjoyed our first #StateofInfluence feature from our 2019 State of Influencer Marketing Report, with influencer marketing expert, Jennifer Powell! Check out more of Nikkies tutorials on Instagram, TikTok, Twitter, and Snapchat. Blume, a company setting out to create a new standard for skin, body, and period care, partners with influencers to showcase the benefits of their skin products. Create a media kit Just like a writer has a portfolio of work to drive clients to, a successful influencer should have a media kit that serves as a digital portfolio. She also enjoys live streaming her gaming on Twitch. In the posts, he talks about life, fashion and beauty. You can catch up with Danessa on TikTok, YouTube, and her website . Through carefully-selected influencers, Tarte is able to reach millions of consumers both before, during, and after each #trippinwithtarte influencer event. 23. Attendees can also look forward to networking events, parties, and the largest expo and trade show the industry has to offer. Michelle maintains her brand with surprising authenticity on YouTube and Instagram despite her corporate success. As of 2016, there were more than 5.3 million beauty videos on YouTube, and 86 percent of the top 200 beauty videos were made by beauty vloggers as opposed to . Lisa is an organic makeup influencer and a beauty coach with around 15.5k followers on Instagram. Find more of Alexandras content on Instagram, Twitter, TikTok, and Facebook. Shes accrued a large group of loyal followers over the years by posting relatable content, and shes worked with brands like LOral Paris, Benefit Cosmetics, and Urban Decay. She frequently posts makeup and hair tutorials, and when shes not sharing her latest makeup look, shes showcasing her amazing sense of style with #OOTD posts. So the significance of events as a way to connect with influencers and tap into their followers shouldnt be understated. 3 Beauty Trends on the Rise in 2022. After nearly 550,000 nominations from more than 115,000 people . Described on their website as the most influential event for the connectivity industry, Mobile World Conference (MWC) is a great place to network with influencers in the tech and mobile industry. Maximize the usage of your brand assets with speed and efficiency and share your brand activations with high reach and ROI. On another note, home goods brands can work with creators to highlight how organization supplies help keep their palettes, lipsticks, and brushes neat and orderly. A ranking + report of the top performers in the beauty and cosmetics sector in 2022. YouTube followers also love his hilarious cooking episodes with his mother and sister. If you prefer webinars over events, be sure to mark this date on your calendar. Fast-forward eight years and it has grown into an active community of podcasters. From this activity, Fresh was able to create a deeper connection between the influencers and the product, foster a personal relationship between them and the brand, and provide them with accurate and in-depth information about the product that they could then pass onto their followers. NARS light reflecting foundation REFY duo brush. Influencer Marketing Idea #26: Sponsor an IGTV Series. She often showcases her bridal looks and introduces her clients in her videos, adding a nice personal touch. conference is aimed at savvy and creative marketers who want to improve their influencer marketing campaigns. Its one of the most popular ways for businesses to distribute content on social media to a far wider audience than their own. The full face of makeup videos are exceptional ways for brands to really showcase their entire line of products. Moreover, this market mostly relies on word-of-mouth, and opinions of experts, influencers, and bloggers when it comes to brand research and discovery. They want to do better for the planet and preserve its beauty as much as possible. Measure, optimize and connect with the industrys first Brand Performance Cloud for fashion, luxury and beauty executives. Thats why ethical and clean makeup is becoming a priority. Lisa Scharff @lisa.scharff 15500 followers . You can also check out Aoifes tutorials on TikTok and Pinterest. . While makeup artists have been creating bold and vibrant looks for years, many credit the show Euphoria with making it feel more accessible to the average person. Hair salon event ideas 1. Measure your performance and benchmark brand initiatives against industry standards. I missed the feeling of sitting down and genuinely learning how to do makeup in a new way.. Ellie Addis doesnt just do makeup; she paints pictures of flowers and paw prints on her face. The tracks included the following topics: While the agenda for the 2023 conference is still underway, we can expect it to be filled with strategic advice, marketing leadership, and marketing innovation just like the previous symposiums. Whether its a simple design in a natural color palette or bright blue flames, Priscilla is making nail dreams into reality. Youth Marketing Strategy (YMS) is Americas biggest youth marketing festival. A line-up of more than 35 visionary speakers will equip, empower, and inspire marketers with new engagement techniques and growth opportunities. social media strategy behind inviting the two bloggers? , but also brands that are looking to collaborate with content creators. The four-day event will offer more than 150 educational sessions and workshops. By posting reviews of different clothing brands, she has made her blog look glossy! Come find your beauty look with me and my BFF @songofstyle, this Friday (Dec 15th from 6:30-8:30PM) at the @armanibeauty Boutique on Broadway! Confirm your spot now #ad #ArmaniBoxNYC, A post shared by Camila Coelho (@camilacoelho) on Dec 12, 2017 at 11:13am PST. Hair salon teams can implement salon Christmas party ideas as well as other holidays like Easter, Halloween, or Thanksgiving. These creators have spent years building genuine connections with their fans, growing loyal fan bases, and perfecting their looks. Danessa Myricks. Erin was a News Anchor/Reporter before getting in to the Beauty and Fashion game. Its anticipated that over 400 food bloggers, influencers, and brands will attend, making it an amazing opportunity to network with not only other. A post shared by Chriselle Lim (@chrisellelim). You can also discover Ryans latest looks on Instagram. Rainbow eyeliners, neon lipsticks, and rhinestones glued to the face are just a few examples of how creators are participating in this trend. A post shared by Nicole da Costa (@thebeautyflush). Divya Sharma. We work with nano beauty influencers that have a following of up to 10,000! Beauty influencer data shows increase in fragrance shopping hauls. Luckily, there are platforms that can not only help manage and organize these types of events, but also tools that can help you track the media and social footprint. A few beauty brands have taken advantage of LA's weather, space and concentration of influencers to stage the pandemic's first live product launch events. Brands can partner with creators to authentically showcase their efforts to reduce waste and use better ingredients. Anton Diaz, digital creator and video storyteller, President of the Black Travel Alliance and creator of The ABC Travel Greenbook, More than 40 conferences are held annually across nearly 20 countries.Whats more, there will also be a. Catch up with her latest content on Instagram and TikTok. Her go-to content is tutorials for achieving beautiful everyday makeup looks, and shes partnered with brands like Araceli Beauty and NYX Cosmetics. For a glimpse into last years highlights, you can check out a short video clip on its landing page. In a new YouTube video, the two women said they were "treated like absolute garbage" at the convention, to which Schultzzie said she had been invited.