"Makeup should cater to everyone regardless of your skin tone or gender.". (Brand as a Person) '' . It should never feel like pressure. Once we understand a consumers root reasons for using cosmetics, then we need to ask ourselves why they buy Fenty Beauty when there are numerous other cosmetics brands out there like Glossier, Estee Lauder, LOreal, Mac Cosmetics and Bobbi Brown, just to name a few. Fenty Beauty. Most importantly, Rihanna creates makeup to inspire: Makeup is there for you to have fun with, she says. The company - which is owned by Rihanna - launched with a 100% digital campaign featuring live chats, skincare tips, and live music from Rihanna herself. This cookie is set by GDPR Cookie Consent plugin. 100% of your donation will go to CLF. It was winding, unending and impossible to see exactly where it began. There's also a matte coating around a lot of the lip glosses . Interestingly, the word inclusive was not actually used in Fentys initial marketing strategy, but the all-embracing Beauty For All mantra and campaign continues to be incredibly effective because, essentially, it is redefining the idea and ideals of beauty. To celebrate uniqueness, to bring people from all ethnicities, gender, sexual orientation, sizes and of all ages together in a colorful celebration and co-existence.. The Eaze Drop Blurring Skin Tint and Pro Filt'r Instant Retouch Longwear Liquid Concealer are other essentials loved by shoppers, boasting 25 and 50 shades to choose from respectively. Fenty Beauty also is a big draw for a more diverse consumer base, beating out other brands on this metric. Much like its founder, Fenty Beauty is witty and sarcastic on social media. [11], Fenty Beauty's first products went on sale on September 8, 2017. She has had many things in the works as of . This cookie is set by GDPR Cookie Consent plugin. The original foundation launch included 40 shades, and has since expanded to 50. For too long, makeup counters were inhospitable places for women (and men) of color, such as myself. You also have the option to opt-out of these cookies. The revolution has not yet succeeded, and we still have to move forward.". The motive behind having so many shades to offer is to differentiate from . It encourages the whole beauty industry to be pushing towards being more inclusive and diverse regardless of complexion and gender. ', MAKEUP IS THERE FOR YOU TO PLAY WITH. [75], Fenty Beauty was named to Time magazine's list of the 25 best inventions of 2017,[76] alongside NASA's Martian spacecraft InSight,[77] Apple's iPhone X,[78] Nike's Pro Hijab,[79] and the Tesla Model 3. Fenty Beauty (stylized as FETY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. [57], As with the product line, Fenty Beauty also drew international acclaim for diversity in its advertising campaign, which prominently featured numerous black models and other models of color. It's personal and some trans women are more comfortable being open about it than others so I have to respect that as a woman myself! Fenty Beauty has the makeup industry shook. For instance, someone may use a Fenty Beauty product because they want to look like a movie star or a model. Pro Filtr Soft Matte Longwear Foundation is the ultimate photo filter in foundation form, born in 50 inclusive shades. Kendo Brands Summer Internship is a paid ($22.00 per hr) ten-week program where you will be focused on an assigned project, while being introduced to and fully integrated into the daily activities of your team. )[70] In the UK, the line became Harvey Nichols's biggest beauty launch ever (passing previous leader MAC Cosmetics): in September the department stores sold one Fenty Beauty foundation every minute and one lipstick every three minutes. When I eventually visit the Fenty counter, struck by how many black and brown women are having comfortable and open conversations with salespeople who know what they need and the audience they are catering for, I am convinced to buy a foundation. I asked one of the security guards if he had any indication as to the waiting time. Analytical cookies are used to understand how visitors interact with the website. Rihanna created Fenty Beauty "so that women everywhere would be included," focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. By clicking Accept All, you consent to the use of ALL the cookies. Now? Fenty Beauty has changed the cosmetics industry forever - compelling others to keep up with its revolutionary range and putting inclusivity top of the agenda. Rihanna is worth $1.7bn (1.2bn), with an estimated $1.4bn coming from the value of Fenty Beauty. This could be because of an accident, a medical condition, or simply because they were born with it. The impact generated by the brand is far beyond our imagination: not only on product innovation, but also on reshaping the consumers mindset and the whole industry. In every industry, there are brands that leave an imprint in our memory. Fenty Beauty continues to deliver an elevated customer experience with exciting launches and fresh ideas that their loyal tribe cant resist. It is of course, for the RiRi fans, but more importantly, for all makeup lovers. So, consumers may buy Fenty Beauty products for the simple reason that it makes them feel good. I wanted everyone to feel included. Is Fenty toxic? We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. The Fenty Beauty target market includes consumers who are looking for a particular scent that makes them feel more attractive. This collection included the Killawatt Foil Palette[43] (highlighter palette with seven metallic shades),[44] "Snow Daze" and "Snow Nights" (two lipstick sets), and sets of crayons for lip and eye and "Avalanche Powders" (loose pigmented powder). [35], On March 23, 2018, the brand launched a limited-edition highlighter called, "Dirty Thirty", for Rihanna's 30th birthday. Groundbreaking, innovative products with an instant payoff that delivers ultimate pleasure to all the senses. What Fenty Beauty impresses us most is its attitude towards diversity, and the way the brand leverage the power of social media to advocate its brand vision. The brand expects the new store to make Fenty Beauty even more accessible to its digitally savvy Chinese consumers whilst staying true to its 100% cruelty-free commitment., Freshlight, the Hair Cosmetic Brand that Leads the Kawaii Fashion. That was the first thing I noticed when I arrived. Having already expanded into a skincare line, the next venture for Fenty Beauty is a fragrance. The gift(s) will be automatically added to your bag. Keep in mind it may not work for your brand to be sarcastic. Each collection is full of detail, and intentionally crafted for their loyal tribe. Forbes - the business magazine that announced she'd become a billionaire - says she owns 50% of . You want potential customers to trust that your product is unmatchable when it comes to X,Y, and Z. It has the most African-American and Hispanic shoppers, along with a good base of. All Rights Reserved. Former beauty exec Chuter, who drew inspiration from her Afro heritage to design this forward-thinking makeup range, said The world is beautiful because we are all different and colorful in our unique way and this is why UOMA Beauty exists. It has historically been an industry based on experts telling you, the customer, what you should or shouldnt be using on your face.. Fenty Beauty + Fenty Skin are paraben-free (and phthalate-free, too). [58] Soon after Rihanna released her line, other brands such as Make Up For Ever and L'Oral started ad campaigns aimed at women of color. Fenty Beauty launched initially with just makeup in 2017. It offers buildable light-to-medium coverage, can be . That foundation should probably work if you give it time, another informed me, rounded off with the parting words of advice, Send an email to head office, maybe theyll consider making your tone. As proof of this, customer features, photos, and videos are frequently featured in the brands IG and Twitter feeds. In this case, the desire isnt to cover up blemishes or wrinkles; instead, theyre after the smell of perfume or a scent that is attractive to others. Refresh the page, check Medium. [2], Rihanna launched Fenty Beauty in 2017, when she was 29 years old. The brand teased the new launch last month, writing on Instagram: "#FENTYPARFUM: COMING SOON.". While it would be remiss to deny the key role those elements played, to attribute the impact of the brand to Rihannas celebrity is an inaccurate oversimplification. Resigned, but ready for the long haul, I joined the throng of people anticipating access to the store. [29][30][31][32][33] Reviewing the product at BuzzFeed News, Leticia Miranda noted the history of controversy around red lipstick for women of color, stating the context made the choice of color for Stunna "assertive, confrontational, unapologetic". [62] In response, she invoked a desire to avoid tokenism and respect privacy, stating: "worked with many gifted trans women throughout the years. My new signature service, Brand in a Bottle tackles all three. Brand personality, voice, and messaging are my jam! The cookie is used to store the user consent for the cookies in the category "Other. Many brands have sought to emulate this social media images featuring a row of arms in different skin tones showing off swatches of colour have become ubiquitous but the debate around authenticity or tokenism? rages. It should never feel like pressure. This was the landscape for many years. From unrealistic beauty ideals to the blatant lack of representation reflected in campaigns and product offerings, the beauty industrys relationship with diversity was problematic at best. Many people buy cosmetics just to relax and pamper themselves. Much like its founder, Fenty Beauty is witty and sarcastic on social media. These cookies will be stored in your browser only with your consent. "Her team successfully leveraged Rihanna's star power and brand loyalty to launch one of the most successful beauty lines in the world.". They want to be seen as someone who can afford to buy the best and most popular products on the market. Fenty Beauty believes that regardless of race, color, appearance and personality, everyone has the right to use makeup to express his or her understanding of beauty. You don't have to be all the same, all the time. said Brazilian model Camila Costa in a short clip posted by Fenty Beauty, which perfectly expresses the brands core concept. How Did Perfect Diary Become a Top Cosmetic Brand in China? It's one of the hottest brands on this list and has made headlines for a wide range of foundation tones and shades perfect for almost all skin types. "With Fenty being such a diverse brand as it is, I think that she will create a range targeted at all demographics but maybe targeting particular hair types with extend and building on that. "The fact that Rihanna was a Black icon acknowledging the struggle for Black women in particular made them love her and her disruptive persona even more. $20.00 - $50.00 Reg. The Eaze Drop is the brand's first skin tint, and it comes in 25 flexible shades that correspond to the brand's existing foundation shades. The parent companies listed for Fenty Beauty are Fenty Corp, LVMH and Kendo Holdings. Celebrity beauty brands are nothing new. Fenty Beauty Killawatt Highlighter When Rihanna makes a highlighter, you go out and buy that highlighter. The media sure feels Fenty has achieved this but how is the brand sitting with the people who matter the most - consumers. Having taken makeup, skincare and soon fragrance by storm, creative PR director Rochelle White predicts the next logical step will be hair care. [24][25] Subsequent launches of new products and lines have been widely criticized for their lack of inclusive shades and overall failure to meet the new standards set by Fenty Beauty, such as Kim Kardashian's line KKW Beauty,[26][27] Tarte's Shape Tape Foundation,[24] and Benefit's Hello Happy Foundation. However, I don't go around doing trans castings! [34] Following the release of the original red Stunna Lip Paint, Fenty Beauty released four more lip paints in baby pink, peach nude, chocolate brown, and black. Glossier, once an online-only indie brand, has had a spectacular rise to fame since its initial launch in 2014. [39] To apply the Body Lava, the Kabuki Brush is available for purchase separately. Donation is non-refundable Learn More, Need assistance? Darker foundations cannot be created simply by taking foundations formulated for paler skin and adding extra pigment. Fenty Beauty takes the lead to break the boundaries. This gave the brand authenticity, Gabriel says. Candice Carty-Williams, author of Queenie, celebrates Rihannas game-changing brand, Tout ce quil faut savoir sur la cub cut, la coiffure que tout le monde portera cet t, Ce soin contour des yeux moins de 12 euros fait plus de 27 millions de vues sur TikTok, Paris, Eva Longoria challenge le style de la femme franaise, Blush Cheeks Out Drama Cla$$ - Fenty Beauty by Rihanna. We also use third-party cookies that help us analyze and understand how you use this website. Its a way of expressing their individuality and showing the world that theyre different from everyone else. [59], Fenty Beauty has embraced makeup use across gender lines,[60] producing an ad in March 2018, called "My Fenty, My Mood", in which Instagram star and comedian Kway plays his comic character Titi promoting the brand. r.e.m. She has no problem responding to doubters and trolls, and Fenty Beauty has followed suit. price. This too leads to some consumers trying out a product from Fenty Beauty. Just like I don't do straight non-trans women castings! She also credits the brand's embracing models of color and makeup across genders for its skyrocketing popularity. And finally, consumers who use makeup to hide skin defects are also a segment of the Fenty Beauty target market. As brands increasingly use social media to interact with current and potential customers, the term personal brand has risen. The drive of just a single brand can brighten our minds, and lead to the awakening of a whole industry making real change. 52.02 . There is no uniform standard for beauty and people should voice for themselves in their unique way. The result of doing this, to quote Rihannas famous clapback, is inevitably lol, still ashy. [14] Currently, Fenty Beauty is available in 17 countries. Hi there, I'm Juls! Todays work work work features Rihannas makeup brand - Fenty Beauty. In June 2013, Rihanna trademarked her surname, Fenty, for use on various products, leading to speculation that she would begin working on endeavors other than her music. Many brands soon followed Fenty's example after their initial release and added more inclusive shades to their own collections. Its paraben-, sulfate- and cruelty-freebut its not natural. " Fenty Beauty was created for everyone: For women of all shades, personalities, cultures, and races. Fenty Eau de Parfum + Scarf Wrap Set, EXCLUSIVE! Unlike my white colleagues, I would simply be relegated to trying the products for the purpose of texture. Published on February. Shes challenging standard definitions of beauty. 80.38 . Head office: 425 Market Street, 19th Floor, San Francisco, CA 94105 if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-banner-1','ezslot_9',198,'0','0'])};__ez_fad_position('div-gpt-ad-amplifyxl_com-banner-1-0');There are many different reasons why someone would buy cosmetics from Fenty Beauty. September 7, 2017. Fenty's Digital Launch. The brand. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Fenty Beauty connected emotionally with women who had long been treated as though they didn't exist by the beauty industry. [63] Time magazine described him as looking "luminous";[64] in the UK edition of The Huffington Post, Patricia Ekall said his "dewy glow brought the "no-makeup-makeup look" to another level. Before that, most of the mainstream cosmetics brands ignored the needs of dark complexion, and the revolution made by Fenty Beauty was undoubtedly its breakthrough. Arriving alone, and very shy, I plan to read the zine in a corner and keep myself to myself. Makeup is there for you to have fun with, she says. Personality . The concept is omnipresent. Fenty Beauty relies on the proposition that beauty should be accessible to everyone, regardless of race, gender, or culture. Social-media users applauded Fenty Beauty and what it was offering so loudly that the beauty industry didnt know what to do with itself. The cosmetics industry is a multi-billion dollar industry with a broad and complex consumer base. Fenty Beauty History - How It Started. Watch her videos for ultra-helpful darker skin makeup. Makeup artist Ammy Drammeh, whose aesthetic is real more than natural, uses the products on herself and her clients. Fenty-Beauty has launched its all-gender inclusive cosmetics, making them a brand not only for women but for every gender from the spectrum. Message and data rates may apply. To say that Fenty Beauty completely changed the beauty industry is no exaggeration. Some consumers buy a beauty product because they want a certain scent or taste on their bodies. Their personalized and stylized products are daring and dazzling. Let's Talk About Brand Personality, Voice, and Tone | by Felicia C. Sullivan | Marketing Made Simple | Medium 500 Apologies, but something went wrong on our end. Fenty Beauty. Rihanna has drawn some criticism for failing to cast transgender models in Fenty Beauty campaigns. Then there's Emily Weiss, founder of Glossier, which is now valued at $1.2 billion after launching the first four products just seven . [47], On February 17, 2022, Rihanna announced that Ulta Beauty stores would begin carrying Fenty Beauty products beginning March 6, 2022. The personality behind the brands especially Savage X Fenty is of someone who is fierce , powerful and owns her sexuality. This has since been extended to 50. A part of this market also includesthose interested in natural skin care products. One shoe does not fit all: 83% of people prefer brands who are friendly and only 33% prefer snarky. 2h ago Built on inclusivity, the flagship product became its Pro Filtr foundation, launching in 40 shadesthe most of any mainstream beauty brand at the time. While its definitely not the place for the full-face, full-coverage crowd, the refreshing thing is that no bashing of the latter can be found. Fenty Icon Velvet Liquid Lipstick 5 shades The MVP Quick Shop $29.00 HALFTIME APPROVED Invisimatte Instant Setting + Blotting Powder Add To Bag $36.00 BACK IN STOCKBESTSELLER GONE VIRAL Gloss Bomb Heat Universal Lip Luminizer + Plumper 6 shades Hot Chocolit Heat Quick Shop $26.00 RIHANNA'S REAL-LIFE METHOD Fenty Face: Build Your Own 4-piece Bundle Robots are cool in theory, but most people dont respond to humans who display robotic (read: cold) characteristics. The cosmetics line launched with 40 foundation shades for customers of all skin tones. Its a way to relax and escape from the everyday stressors of life. Are you starting your own beauty brand and wondering how to carve out an unforgettable and consistent brand identity like these three powerhouses? It should never feel like pressure. Take our foundation shade finder quiz and get matched with unique shade recommendations based on your skin tone. In 2021, a person should be able to shop without questioning if the brands cater to their skin tone. Thats the real reason I made this line.. According to Forbes, she is now worth $1.7 billion, making her the world's wealthiest female musician. Fenty Beauty by Rihanna was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The Fenty Beauty brand makes use of minimal and chic aesthetics to create a product line that jumps from the shelves thanks to its elegance and delicate look and feel. "Inclusivity and diversity should be the main drivers for any brand no matter the industry. The makeup industry has a history of targeting a very specific audience (read: White women). When we think about the impact that beauty has on our society, there isnt a word big enough to encompass that impact. Buy items now and pay later - in 4 payments, with no additional fees when you pay on time. And it was clear that diversity was a core value, not an afterthought. The impact of wearing badly-formulated foundations goes beyond the aesthetic. Much like its founder, Fenty Beauty is witty and sarcastic on social media. [1] Fenty Beauty was among these new trademarks. It makes them feel good about themselves. According to BoF, Rihannas Fenty Beauty range did nearly 500 million in its first full year in business, which has outsold its biggest rival Kylie Cosmetics. Rihanna is known for her confidence, sex-appeal, and outspokenness. 9 Jelly Cleanser Mini, $16. It's only been a month since its debut, but Rihanna's new cosmetic line, Fenty Beauty, is proving to be a game changer. 2 presented by Amazon Prime Video at the Los Angeles Convention Center, Rihanna accepts the Presidents Award onstage during the 51st NAACP Image Awards, Rihanna celebrates the launch of her fashion line Fenty at Bergdorf Goodman, Everyone Practices Cancel Culture | Opinion, Deplatforming Free Speech is Dangerous | Opinion. The initial products released by Fenty Beauty were seen as reasonably priced (compared to other prestige brands)[51][52] and accessible to a broad range of consumers,[53] following Rihanna's approach to her fragrance releases. It encourages people to have fun with makeup instead of to wear it like a uniform. This brand definitely appeals to the unapologetic and woke as it fearlessly speaks out on political issues and racial injustice via social media platforms. Fenty Beauty Rare Beauty . Founded by Nigerian-born, LA & London based Sharon Chuter, UOMA (pronounced uh-mah) has a bold, rebellious, and innovative personality that is magnetic and unforgettable. What set Fenty Beauty apart was its commitment to carrying out its global brand promise, "Beauty For All," from day one. I respect all women, and whether they're trans or not is none of my business! Created by Rihanna with her vision that's always ahead of the game, Fenty Beauty redefines the rules with light-as-air formulas that love to be layeredin a global lineup of shades designed for all. Rihanna named the brand "Fenty" after her surname. [6] Kendo Holdings, Inc, is an "incubator" company that manufactures cosmetics as white-label products[10] for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets. These cookies ensure basic functionalities and security features of the website, anonymously. While its clear that this brand stands on an unshakable set of values, it still manages to keep things light with a relatable and lively brand voice, using fun shade names like Fruit Snackz and Mauve Wive$ and products like Full Frontal Mascara. The protracted queue. And so, these people are the primary segment of the Fenty Beauty target market. Welcome to Branding 101, a series where we examine celebrities and companies dominating the news, and what we can learn from them. At the beginning of May, a new range of products was revealed, then a week later, it was announced that Fenty Beauty will be stocked in Boots. "Black women wanted to support a Black brand that was made 'by them, for them,' while people across the board were happy to support a brand that had a finger on the pulse when it came to inclusivity. A more diverse selection of models started to appear in fashion shows and advertisements. Glossier is also extremely customer-focused, making the promise everything we make starts with you. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-large-mobile-banner-1','ezslot_16',602,'0','0'])};__ez_fad_position('div-gpt-ad-amplifyxl_com-large-mobile-banner-1-0');Some consumers will also buy Fenty Beauty as a status symbol. Its no different with the Fenty Beauty target market. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. We dont stock your shade, I recall one person saying unapologetically. Straight forward product names like Brow Flick, Lash Slick, and Perfecting Skin Tint, are consistent with the brands down-to-earth, minimalist, but cool-girl personality. Rihanna is known for her confidence, sex-appeal, and outspokenness. And for these people, the cosmetic properties of the product are secondary to the way it makes them feel. [9] She developed the line with luxury conglomerate Louis Vuitton Mot Hennessey (LVMH), signing a deal in 2016, to produce Fenty Beauty through LVMH's Kendo division. Intuitive, story-driven graphic design and brand strategy Upscale your business + reach more customers with a luxurious, thoughtful brand identity. UOMA Beautys brand personality is radical and uncompromising with an audacious voice that stays fun, fresh, and empowering with products like Say What?! Innovative and forward thinking, Fenty promotes inclusivity for all. I look up and a girl is staring at me from across the room. [48], On May 10, 2022, Rihanna announced that Fenty Beauty would be available in 8 African countries, Kenya, Botswana, South Africa, Namibia, Nigeria, Zambia, and Zimbabwe on May 27, 2022. 2023 Kendo Holdings. Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line so that people everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Much like its founder, Fenty Beauty is witty and sarcastic on social media. In fact, in its first month, Fenty Beauty did five times as much in sales as Kylie Cosmetics, a brand which has sold $420 million worth of product in its almost two-year existence. While other brands struggle to be inclusive, Rihanna did it right out of the gate. If theyre not happy about a blemish or a wrinkle, they will use cosmetics and try to hide or disguise it. Anything less was deemed apathetic , anything more (brands are still desperately trying to outdo one another, launching 50, 60 and even 100 foundation shades), was celebrated as a trump card. [80] Time cited Fenty Beauty's 40-shade range of foundations that quickly sold out. Much of her fortune comes from her makeup and skincare brand, Fenty Beauty, of which she owns 50 percent. There is no uniform standard for beauty and people should voice for themselves in their unique way. A part of this market also includes those interested in natural skin care products. Rihanna will now return for a new Fenty X Puma collaboration. Fenty Beauty connected emotionally with women who had long been treated as though they didnt exist by the beauty industry. As a Black woman, Rihanna had previously been honest about her own struggles finding makeup that matched her skin tone. The Internet Is Obsessed with the Campaign's Diverse Stars", "I Was a Male Makeup Virgin Until Rihanna Came into My Life", "@blameitonkway talks about his insane fenty commercial", "Fenty Beauty's Latest Ad Celebrates Men Wearing Lipstick", "Daniel Kaluuya Wore Fenty Foundation on the Oscars Red Carpet", "Get Out Star Daniel Kaluuya Had a Little Help From Rihanna for the Oscars Red Carpet", "Black Panther's Daniel Kaluuya Wore Fenty Beauty to the Oscars and We're Shook", "Rihanna Speaks Out Against Brands for Exploiting Trans People as 'a Convenient Marketing Tool', "Why 2017 was the year of the beauty mogul", "Fenty Beauty's Foundation Just Called Out Some Major Beauty Bullshit", "Sephora Is Bringing Shade to the Make-Up Industry", "LVMH Reports Fenty Beauty Revenues Hit 500 Million Euros in 2018", "#LVMH remarks on incredible success of #FentyBeauty in 2018 that achieved 500 million euros in sales", "How Rihanna Created A$600 Million FortuneAnd Became The World's Richest Female Musician", "Fenty's Fortune: Rihanna Is Now Officially A Billionaire", "Rihanna's Fenty Beauty Named One of Time Magazine's Best Inventions of 2017", "fenty beauty named one of TIME's best inventions of 2017", "Fenty Beauty Was Just Named 1 of Time's Best Inventions of 2017", "Fenty Beauty Was Named One of TIME's 25 Best Inventions of 2017", "Rihanna's Fenty Beauty is one of Time's best inventions of 2017", https://en.wikipedia.org/w/index.php?title=Fenty_Beauty&oldid=1142466274, This page was last edited on 2 March 2023, at 15:07. That said, at least we are talking about it. It all comes down to formulation. "[67], Fenty Beauty did make a sponsored post on Instagram with transgender model Rose Montoya. Scarred by my previous encounters, my first foray into Fenty Beauty was ordering a lipstick (Stunna Lip Paint in Uncensored) and a highlighter (Killawatt) online, bypassing the hundreds of people queuing for their personal sessions outside Harvey Nichols, Londons department store that stocks the brand exclusively. The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, KVD Beauty, Ole Henriksen and Lip Lab. Despite her status as a world-renowned musician, the brand hasn't had to rely on its celebrity face to achieve success. Rihanna and Fenty Beauty didn't just slap their brand logo on the screen - they tailored their messaging to appeal to their target market and injected personality and humour into their marketing . With a sister skincare brand, Fenty Skin, that launched in 2020, this beauty powerhouse shows no sign of slowing down any time soon. Popstar-turned-beauty mogul Rihanna has now been declared a billionaire.