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Road Racing in the United States has several tiers. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. Thank the letter reader for his or her time and include all of your contact information. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. We would like to pick up sponsors for our US Legends race car. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. Its so much easier to close a sale with someone youve already built a rapport with. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. Approach the deal as a win-win for both sides. Consider yourself as a marketing agency pitching to a business. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. These are great places to start. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. 01. Sponsorship Application. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. How do I write a sponsorship proposal? A short biography about you. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. I spent some time working for a good friend in his race shop. You are so much more than a racing driver so think about your interests and skills outside of motorsport. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. Be sure to include a call-to-action so the decision-maker knows what you want them to . If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. How do I find companies to sponsor my race car? Neither Agree Nor Disagree 2.18%. Start by making a list of the businesses youd love to work with. Create a clear list of features and benefits that you can pick and choose from. So when you do get a sponsor on board it pays hugely to invest in keeping them happy. . The prototype race car is to be evaluated for its potential . Drag racing is a sport that needs a lot of money to support it. 68 11 How it REALLY works, what it really is, and how to get it. Strongly Agree 78.60%. Will you sponsor my race car? 4. Write down all important facts, such as the biographies of the racers and the team's success rate. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. This tool allows to fill out any PDF or Word document directly from your browser (no software . The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. Having Pearson Racing as spokespeople for your corporation and products/services. %PDF-1.4 % BC racing Coilovers for 2010 Honda Odyssey. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. This will be key in making sure theyre happy throughout the year. endobj Sponsorship Proposal. Pravega is the Sanskrit word for High Speed. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Think about those reasons you stand out. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. %%EOF Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. 0000054763 00000 n There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. And you're not alone. Write what the sponsor will get in return, working from the list you have prepared. Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. %PDF-1.3 s !1A"3Qa5RSTrt#$2BqUb 0000000016 00000 n %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. If anything, it means the opposite. Bring your own food to Track Days Save money while eating better. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. Download this 100 percentage editable presentation and get access to our highly . An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. % Think about the problem you will help solve and the goals youll help reach. In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. Nationally Televised. Your approach should include details of how youll provide value to them. <> The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. The cover page should include the details of the potential client and your details. Strongly Disagree 0.44%. Text of Pravega Racing Sponsorship Proposal. How long you have been racing. Increase sales? In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Figure out what you can offer to a potential sponsor. You need to think about why a business would spend money to sponsor you. The term influencer is relatively new, but the concept has been around for advertisers for a long time. If you want to run in one of the very few racing series that do get sponsors and prize money? Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. All sponsors are encouraged to attend racing events. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. Match those goals with what you can offer. Many people think sponsorship is easy: Sponsorships are not charity. This kind of branding will make you more recognisable. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. The kind a marketing agency might present to a client they want to get on board. Are you posting regularly? Your sponsors would base their decision on how you're going to help them in exchange for their support. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . Easily Editable, Printable, Downloadable. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. The racing team approaches a mid to high scale business organization asking them for sponsorship. You can use this to get an idea of a suitable industry or company. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. Everyone from the outside thinks that everyone racing cars has sponsors. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. Sponsorships are not charity. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Description: Thank you for your interest in sponsorship from Summit Racing Equipment. Free Preview Race Car Sponsorship Contract Template. First, provide a history of you and your racing team. The NHRA secured its new title sponsor, Camping World, after a series of interactions . The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. 0000054541 00000 n This deck can help spark conversations that eventually lead to a sponsorship proposal. Treat your Race Team as a Business. One of the biggest mistakes drivers make is getting too lost in their own heads. Helping race directors share expertise and learn from each other is a big part of what we do. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. It does not mean that it must include false claims or misleading information. Itll be the basis for everything you post on social media, how you write race reports, and more. 78 0 obj <>stream Head Start is our industry podcast, delivering in-depth content on anything cool happening in the Before approaching a sponsor, draft a proposal first. Partnership is the key word here, treat it as a partnership, not a sponsorship. Include methods like cheque, e-transfer, PayPal, etc. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Race Car Sponsorship Proposal Template. 10+ Automotive Sponsorship Proposal Samples 1. In return, the racer gives the organization publicity and extras, such as personal appearances. . Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. This will re-iterate facts about the event benefits, and features. The heart of your proposal lies in what you have for them. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. Download Its about being a christian role. Take notes. Our team becomes an extension of the marketing department of our sponsoring corporations or . What is the sponsor trying to get out of a potential sponsorship of your event? Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. Make a list of every racing expense you incurred over the past season and tally the entries. This will help you catch the decision makers eye but dont forget just how important content is in all this. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. Even at the pro level, the work, luck, and talent required to make a career is astronomical. Make sure you only provide brief details of everything in the cover letter. First, provide a history of you and your racing team. So make it count. Your proposal must show depth and that you took the time to understand each sponsor. When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. If you are looking for racing sponsorship proposals, you are at the right place. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. Unfortunately, retaining sponsorship in the long term may not always be under your control. 0000002058 00000 n Include references to your relationship-building conversations. Are your posts in line with the companys current message? Download. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. There are plenty of people (often very young) who show up with that intent. Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. NHRA/National Dragster. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Step 2: Write a two to three paragraph of your opportunity. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances.