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Season. The three-game series averaged 848,000 viewers. NBA commissioner Adam Silver reports that the WNBA has lost an average of $10 million every year it has existed, which the NBA subsidizes out of the goodness of its politically correct heart. However, the average viewership for the 2020 finals increased 15% to 440,000. WNBA Draft 2022 presented by State Farm averaged 403,000 viewers on ESPN, up 20 percent over last year, making it the most watched WNBA Draft since 2004. The Chicago Sky emerged victorious,winning 87-85 in overtime at their home court. The WNBA Playoffs will feature a maximum of 19 games, all available across ABC, ESPN, ESPN2 and the ESPN App. It hasnt helped that womens sports came late to the game. I just wanted to reiterate that data point. most-watched NCAA Tournament game in 10 years, WNBA Viewership & Ratings Growing In 2021, Fans prefer to attend Seattle Storm games on, During the WNBAs first season, the Phoenix Mercury had the highest a, In 2008 the Detroit Shock were the WNBA Champions. Interest in womens basketball is on the rise. They did that during the NBC days. Each of Wilson, Stewart and Bird generated more than $600,000 in social value this season, in large part because they were some of the most active athletes on the platform when it came to sharing content from other brands and personalities. PALMETTO, FLORIDA - OCTOBER 06: The Seattle Storm celebrates after defeating the Las Vegas Aces [+] 92-59 in Game 3 of the WNBA Finals to win the Championship at Feld Entertainment Center on October 06, 2020 in Palmetto, Florida. Strong Regular Season Growth That game averaged 755,000 viewers on ABC. four quarters in both an NBA and WNBA game (each quarter is 12 minutes for the men and 10 minutes for the women). Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. WNBA fans are between 2 to 6.6 times more likely than an average sports fan to be interested in politics and especially womens rights, said Niky Scott, a customer success manager at Zoomph. . For specifically the WNBA Finals in 2021, the first game of the series (Chicago Sky vs. Phoenix Mercury) peaked with 547,000 viewers, making it the most-viewed opening game of the Finals since 2017. And average league-wide attendance tends to be heaviest in August each year. Earlier this month, the Women's College World Series three-game championship series between Oklahoma and Florida State averaged 1.84 million viewers on ESPN up 15% from 2019. Said Lewis: We all know the WNBAs numbers still dont compare, but when youre talking about a period of time when every sport is still having trouble in the ratings and you can say not only that your numbers were up but that they were up double digits, thats a pretty decent story for them.. And thats a 7% improvement. Candace Parker #3 of the Chicago Sky celebrates with her teammates after winning Game Four of the 2021 WNBA Finals against the Phoenix Mercury on October 17, 2021 at the Wintrust Arena in Chicago, Illinois. Chart. However, the average viewership for the finals increased 15 per cent to 440,000. 3 Minnesota Lynx and the No. The WNBAs problem is simple: It doesnt generate the interest or the revenue to support a pay structure anywhere close to what the mens game can offer. The 2021 WNBA Finals on ESPN networks and ABC - Chicago Sky victory over the Phoenix Mercury - averaged 548,000 viewers across four games, a 23 percent increase from 2020 (447,000 average viewers in three games) and a 42 percent surge from 2019 (386,000 average viewers in five games). Black History Month: Emerging Leaders | Renee Montgomery: An Owner with a Players Perspective, WNBA Draft 2023 Presented By State Farm To Be Held On April 10th. The drop of new jerseys alone yielded over 69 million impressions on drop day. In addition, the league teamed up with Dapper Labs, the company behind NBA Top Shot and the Flow blockchain, to launch WNBA Moments on Top Shot, giving fans the ability to own dynamic in-game moments from WNBA players and legends. During opening weekend in 2021, WNBA viewership soared 25% versus the prior year. The 2019 NBA Finals averaged a little more than 20 million viewers per game; the 2019 WNBA Finals averaged about 400,000 viewers per game. To use individual functions (e.g., mark statistics as favourites, set The sixth-seeded Chicago Sky defeated the seventh-seeded Dallas Wings, 81-64, and the fifth-seeded Phoenix Mercury edged the eighth-seeded New York Liberty, 83-82, to advance to the second round of the playoffs. The league started the 25thseason by introducing its new official game ball by Wilson Sporting Goods through a new multiyear global partnership. Terrell Buckley, a 14-year NFL veteran and Super Bowl champion, knows a thing or two about work ethic and during an XFL game on Sunday, he blasted his team for their performance. That would have been a perfect thing for them to have. Morning Consult. ESPN said the 2021 WNBA Finals between the Chicago Sky and Phoenix Mercury attracted an average of 548,000 viewers throughout four games. This season represented the first time the Sky were represented in the top team merchandise rankings since 2016 thats the Candace Parker effect! And I think thats definitely achievable. she continued. 3), the Phoenix Mercury (No. 3),Aja Wilson(No. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Please do not hesitate to contact me. NEW YORK, Sept. 24, 2021 The WNBA capped off its historic 25th regular season by delivering its most-watched season since 2008 for its television partners ABC, CBS, ESPN and ESPN2 with viewership up 51% over the 2020 season, and by setting records for merchandise sales online and engagement across its social media platforms. These decreases are what sitcoms experience before cancellation. James Pitaro, Chairman, ESPN and Sports Content, WNBA Free Agency Special Set for ESPN2 on Wednesday, Feb. 1. 1 Connecticut Sun and the No. In addition to ESPN, this years WNBA games are being broadcast on Amazon Prime Video for the first time. WNBA Viewership of 2020 WNBA Finals up 15 percent from 2019 In a time when many of America's major professional sports leagues are struggling to maintain their usual viewership, the 2020. US broadcaster ESPN has revealed that viewership of the Womens National Basketball Association (WNBA) has been up significantly during the early weeks of the 2021 regular season. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). The league started the 25th season by introducing its new official game ball by Wilson Sporting Goods through a new multiyear global partnership. Meanwhile, across Instagram, Facebook, Twitter, YouTube and TikTok,the WNBA set records for social media engagement with 135 million video views and 14.5 million actions. Profit from the additional features of your individual account. And Buzzer began featuring live content and WNBA League Pass games on its mobile platform in the companys first foray into womens professional sports. 5) followed. Draft coverage peaked at about 463,000 viewers. Yesterday was a historic day for the @WNBA @nikebasketball released 3new designs for each team and the reveal ERUPTED on social media There were over 17K posts, 646K engagements, and 69 MILLION impressions about the drop Which one is your fave?#WNBA pic.twitter.com/kmj2uNzu0j. The WNBA reported a 51% increase in viewership over the regular season in 2020. 2022 WNBA All-Stars Kelsey Plum, Sabrina Ionescu, Candace Parker, A . Data is a real-time snapshot *Data is delayed at least 15 minutes. Her Oregon teammates Satou Sabally (second overall to Dallas Wings) and Ruthy Hebard (eighth overall to Chicago Sky) also went in the first round. Atlanta Dream Team Store; . What percentage of WNBA viewers are female? 4 Seattle Storm received a bye into the second round. The four-round WNBA postseason features the eight teams with the best regular-season records. Former Baylor guard and current New York Liberty draft pick DiDi Richards has a projected sponsorship value of $254 thousand based on her social media impressions calculated by Zoomph. The 2019 NBA Finals averaged a little more than 20 million viewers per game; the 2019 WNBA Finals averaged about 400,000 viewers per game. Considering the circumstances, the WNBA will likely come away from its 2020 season content with the way it was able to connect with fans, especially from its Bubble in south Florida. While the NBA had higher viewership numbers last summer, 68% of our fans watched the NBA versus 82% of them watching a regular-season WNBA game. It was the most watched Finals series since 2017. An average of 379,000 viewers watched WNBA games on ABC, ESPN and CBS, the league said Wednesday, a 16% increase from 2021. All year, league executives were gratified that ESPN agreed to increase its investment in the league and air a record 37 games across its networks, about three times its typical WNBA slate. The showdown between UConn and Baylor in the Elite Eight round was themost-watched NCAA Tournament game in 10 years, excluding Final Four matchups, reported Forbes. Visit ESPN to view 2022 WNBA stat leaders. 5 seeded Washington Mystics and the 2022 WNBA leader in assists Natasha Cloud meet the fourth seeded Seattle Storm and the leagues leader in scoring Breanna Stewart on ESPN2 at 10 p.m. [12] Meanwhile, the Minnesota Lynx and Phoenix Mercury mostly held steady. Despite being virtual as opposed to broadcast live from Nike Headquarters in New York City they are the two most-viewed WNBA Drafts in nearly 20 years. Yet their media rights fees are five-to-15 times the WNBAs. The NBAs average ticket price is variously reported at between $51 to $89; the WNBAs $17. Well, either way, its a tough sell for a league that cant turn a profit and survives on handouts from the NBA. And the entire Finals series averaged 548,000 viewers, making it also the most watched since 2017. For instance, there may have been no more exciting moment in the WNBA postseason than Phoenix Mercury guard Shey Peddys buzzer-beater against her former team, the Washington Mystics, in the first-round single-elimination game on Sept. 16. His season stats have been removed from the XFL website but are still available via the Guardians' Week 1 box score. Got a confidential news tip? The St. Louis Blues are 27-29-5 this season after they defeated the San Jose Sharks by a score of 6-3 in their last game. Who is new Runnin Ute Keba Keita and how is Utahs 2022-23 roster shaping up? The result was the second-best viewership of the entire season, with 579,000 fans tuning in. It fell by 35% in the key 18-48 demographic. Sign up for free newsletters and get more CNBC delivered to your inbox. That is a 49% increase compared to 2020 and 24% increase to 2019. All stats are from the 2018-2019 NBA season and the 2019 WNBA season. The 2022 WNBA Playoffs presented by Google tips off on Wednesday, Aug. 17, when the No. Bill Laimbeer, a four-time NBA All-Star, was known as one of the Detroit Pistons' "Bad Boys" when they won NBA championships in 1989 . It then followed up the news by announcing prior to the start of the season that U.S. Bank would become the newest member of the WNBA Changemakers, the leagues collective of purpose-driven companies that harness their power to elevate women in sports and support the leagues mission around advancing diversity, equity, and inclusion. No, the NBA won't get axed. The 2023 Big Ten Women's Basketball Tournament presented by TIAA marks the 30th in conference history.